If you had a team of web developers, how would you get started?

I know that sounds like a dumb question but I'm pretty much a noob when it comes to affiliate marketing, I've run a web development shop for a while and I thought "Hey we have some extra resources that I can use for my own stuff".

I guess my question (which has undoubtable been asked here soo many times) is how do I get started? We honestly have the resources to deploy tons of servers really easily an write any script, even make landing pages out the wazoo (yah, I said wazoo) But I really want to know how to best convert our web development and engineering prowess to affiliate signups.

I'd focus on creating niche sites that convert users but need a lot of great content (something like QuizRocket.com), or focus on optimization. You have coders and designers who can develop and split test several landing pages which is a costly and timely endeavour for most affiliates which gives you a competitive edge.