1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

If i make changes in website take effect in ranking ?

Discussion in 'White Hat SEO' started by chakri, Mar 15, 2013.

  1. chakri

    chakri Newbie

    Joined:
    May 27, 2011
    Messages:
    40
    Likes Received:
    2
    Hi friends,

    In my organization they are making changes in website. Previously the site gives good traffic like 400 to 700 per day, but it decrees the traffic to 100 to 150 per day , they are making some changes and deploy website 2 to 3 times. is it really effect to ranking ? Please give me guide by which changes ranking will effect(example :CSS, code, Application changes)?

    Thanks
     
  2. Conor

    Conor Jr. VIP Jr. VIP

    Joined:
    Nov 7, 2012
    Messages:
    3,356
    Likes Received:
    5,418
    Gender:
    Male
    Location:
    South Africa
    Home Page:
  3. rkt13

    rkt13 Junior Member

    Joined:
    Nov 9, 2012
    Messages:
    106
    Likes Received:
    69
    Occupation:
    webpreneur
    Location:
    Georgia
    Ouch, that sucks


    Sent from my iPhone using Tapatalk
     
  4. chakri

    chakri Newbie

    Joined:
    May 27, 2011
    Messages:
    40
    Likes Received:
    2
    if they make changes in content or title it will index again right
     
  5. Dhispana

    Dhispana Newbie

    Joined:
    Jan 8, 2013
    Messages:
    22
    Likes Received:
    16
    Hi,

    Among other things, your ranking is affected by on-site optimization (what you call "changes in website") and off-site factors. Not only is it affected, actually, it is essentially determined by these two factors.

    Example 1:
    If your recent (and apparently constant) "website changes" modify page titles, your ranking will tend to change accordingly for those search terms.

    Example 2:
    If your recent "website changes" affect website template/layout, for instance modifying H1 links for H2 links, it sill also likely affect your ranking.

    Example 3:
    If your recent "website changes" affected URL structure of content, it is possible that some pages will now have 404 errors or odd redirects which can also affect your ranking.

    Example 4: If your rcent "website changes" altered the meta-descriptions of your content, search engine ranking will not be affected necessarily but it is likely that CTR of your page from search engines will fall which is consistent with the drop in traffic you expressed in OP.

    These are just a few of the most common scenarios, I would start working on each of them in turn.
     
    • Thanks Thanks x 1
  6. jbinkley

    jbinkley Junior Member Premium Member

    Joined:
    Jul 20, 2011
    Messages:
    129
    Likes Received:
    29
    Occupation:
    Buiness
    Location:
    Los Angeles
    Yes - you need to keep your on-site SEO consistent with the changes. One thing that was not mentioned above was that changes to your site can shift your site architecture, which is also important for rankings This is a good example for anyone who believes on-page SEO does not mean much.
     
    • Thanks Thanks x 1
  7. krisbritt

    krisbritt Registered Member

    Joined:
    Oct 9, 2009
    Messages:
    59
    Likes Received:
    6
    Yes, if they are touching on page optimization, there are most chances to effect the current ranking of site, but it will decrease or increase it is depend on your on-page and off page strategies, so keep all the factors of both the things in the mind while making the changes.
     
  8. Ravinostradamus

    Ravinostradamus Regular Member

    Joined:
    Jun 2, 2012
    Messages:
    210
    Likes Received:
    91
    Occupation:
    Vehla
    Location:
    Chandigarh
    Pathetic changes will reault in pathetic ranking, as simple as that....
    ( i mean the on-page SEO)
    Sent from my HTC using Tapatalk 2
     
  9. Neeraj Singh

    Neeraj Singh Regular Member

    Joined:
    Mar 9, 2012
    Messages:
    344
    Likes Received:
    151
    Occupation:
    loading.....
    Mate!! I had a super bad experience with this. I have a EMD domain which is ranking superbly with all high competitive keywords. I thought i have to redesign my website after a month i saw my traffic is going down( it suckes to me) and google hits my keywords day by day and also my Exact match keyword too.
     
    • Thanks Thanks x 1
  10. beauxesprits

    beauxesprits BANNED BANNED

    Joined:
    Jan 31, 2011
    Messages:
    657
    Likes Received:
    646
    Along with your changes keep up the onpage work, it will hurt you still but less.