I am responsible for the seo of 3 hotels . They are all in the same area and therefore target the same core keyword - (the area)+hotels. All sites are well aged and established but very averagely indexed - page 2/3 for most associated keywords. As you might expect it is a very competitive niche. The thinking is simple - 301 all the sites to one new master site to consolidate backlinks and focus future SEO efforts. I have the info tld for my main keyword - the usual preferred options are long gone but I have bought this one for 10 years to give it some credibility. The new master site would be thenewurl/hotel1, thenewurl/hotel2 etc... with the individual sites redirected to their own subfolder. I also have 3 or 4 other related sites from previous seo experiments that carry less weight but could also join the party. I'm posting this in White Hat because as far as I know this is a legitimate tactic. Let me know if you feel otherwise. I'd be very interested to know what people think of this plan and (most importantly) would you try it yourself if you were me? Thanks.