I posted a gig on Fiverr offering to take someone's product, write a 250 word or more article about it, post it on my 4 year old blog, and place a link back to their product in the article body. I received 2 orders so far and completed them. One of my customers was impressed enough with her article to ask me to start writing press releases for her. The only problem is, I have no clue how to write a press release. Articles are easy for me, but I realize how much more involved a press release can be. Does anyone here know of a source I can refer to, to learn the press release process? I googled it and found some interesting info, but nothing that I would consider concrete like a professional ebook written on the subject. Thanks for your help in advance.