I need your help (only seo experts)

MrValdemar

MrValdemar

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Ive been hit by one of the G algo, no idea which one as it doesnt match any update Ive seen from G, but after desperately trying to recover the 4 pages that have been hit Ive run out of ideas.

could you spend 5 minutes giving one of those pages a look to see if you can see what I'm missing? any help would be greatly appreciated

I'll give the url by PM

thanks in advance
 
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I dont think anyone could clearly point out where you may be going wrong as this update is pretty much not over yet nor does it leave any footprints lol. Looks like Google is playing the footprint game with SEOs.
 
I think an expert could, im not one so I'm probably overlooking a basic pointer, or making a mistake that someone with more experience and knowledge could easily detect

but the pages were hit at the end of january and since then i've tried everything I know to fix them, without any success whatsoever, frustrating as hell

it has been sobering though, I thought I knew much more about SEO than I quite clearly do
 
I don't think this is a penalty. Your page is poorly tuned compared to the competition. Once you are past page 2 there is a lot of volatility in the SERPs for results to go up and down based on very minor things. For most SEOs anything past page 2 is usually considered "not ranking" or at least "not ranking well". For my pages I consider anything not in result 1-3 to be not ranking well. But that distinction will change from business to business.

The orange cells indicate that the factor (in each row) correlates strongly with rank position for your keyword. The red cells indicate where your factor measurements are deficient from #1 or the page 1 average.

upload_2017-3-20_14-11-21.png


Your competitors simply have more content and keyword matches in the right places. This effects your search relevance in terms of TF/IDF. https://en.wikipedia.org/wiki/Tf–idf

On page tuning is never "good" unless you have measured your competitors and you know how you differ. This process hasn't happened yet with your website.
 
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validseo said:
I don't think this is a penalty. Your page is poorly tuned compared to the competition. Once you are past page 2 there is a lot of volatility in the SERPs for results to go up and down based on very minor things. For most SEOs anything past page 2 is usually considered "not ranking" or at least "not ranking well". For my pages I consider anything not in result 1-3 to be not ranking well. But that distinction will change from business to business.

The orange cells indicate that the factor (in each row) correlates strongly with rank position for your keyword. The red cells indicate where your factor measurements are deficient from #1 or the page 1 average.

View attachment 88658

Your competitors simply have more content and keyword matches in the right places. This effects your search relevance in terms of TF/IDF. https://en.wikipedia.org/wiki/Tf–idf

On page tuning is never "good" unless you have measured your competitors and you know how you differ. This process hasn't happened yet with your website.
Click to expand...
Hey, awesome answer you did there, I'm really curious what program you used to get all these infos put in the spread sheet, would you mind sharing? :)
 
many thanks for your analysis @validseo

My page has been number 1 though for a year, until recently, in january when it disappeared from the first 100 results. At first I thought it was overoptimization, so I tweaked anchor text in my links and removed several instances of the word. This was a month ago. Still nowhere in the first 100 results (actually think Im not in the 200 results).

I really dont understand whats wrong with that page, Im going to dive into your report to see if I can get some actionable ideas to solve this
 
MrValdemar said:
many thanks for your analysis @validseo

My page has been number 1 though for a year, until recently, in january when it disappeared from the first 100 results. At first I thought it was overoptimization, so I tweaked anchor text in my links and removed several instances of the word. This was a month ago. Still nowhere in the first 100 results (actually think Im not in the 200 results).

I really dont understand whats wrong with that page, Im going to dive into your report to see if I can get some actionable ideas to solve this
Click to expand...
When I search your website appears as #38. Your on page tuning isn't tuned to rank well so you must have lost credit for a lot of bad backlinks with penguin if you were number one. With your current tuning you appear to rank where you should relative to your competitors... #38

You have 3 heading matches competitors have 10
You have half the content in terms of word count.
You have half as many matches as the average result on page 1

If you were the leader then your content is out classed now. And maybe you lost links to penguin. But if you didn't have spammy links then your is larger poor tuning.
 
validseo said:
When I search your website appears as #38. Your on page tuning isn't tuned to rank well so you must have lost credit for a lot of bad backlinks with penguin if you were number one. With your current tuning you appear to rank where you should relative to your competitors... #38

You have 3 heading matches competitors have 10
You have half the content in terms of word count.
You have half as many matches as the average result on page 1

If you were the leader then your content is out classed now. And maybe you lost links to penguin. But if you didn't have spammy links then your is larger poor tuning.
Click to expand...

thanks @validseo theres one thing though I have difficulty understanding. My content its almost 5.000 words, high quality with plenty of videos and pictures, most of my competitors barely make it to 1.000. The matches for my KW are fewer now, and my onpage tuning is lacking, because I removed plenty of instances, and I did it in several phases to check results. at every point I didnt notice any improvement. I tried what phpbuilt guide said about onpage optimization also.

my links are high quality as well, no overoptimised anchor text, and in fact I have better links, yet I dont rank for the google search for my country within the first 200 results

your analysis has been really very interesting, and I appreciate it, but I'm afraid still leaves me in the dark, because many of the things you said I could improve were things that featured in the original article that was deranked

ITs a puzzling case, Ive hired a couple of guys and they sent me a long list of things to do, which I did, 3 weeks ago, without any results. I'm going to wait a bit and then I'll delete those 4 articles and give up. I dont mind being defeated by G, everyone has been at some point, what worries me is I dont understand why I lost those ranks, and thus, it could happen again. The good thing about setbacks in life is learning from them, but I dont think I have learned a lot from this
 
Sometimes you loose your rankings just because it's time for another website to take it's place. I know that it may sound weird, but even if you do follow every single technical parameter and you make absolutely 0 mistakes, the algorithm might throw you to page #5. The Google algorithm is in essence just a robot, and there is no exact science on how to rank and remain there forever, no matter what fancy technical reports (cora) you are using. It doesn't mean that your website can't get back on #1, it just means that there is no exact pattern in the way ranking works. Considering the number of quality websites that try to rank for the same keywords, it is a good thing. Otherwise we would see the same old sites from the 90's on the same #1-10 position and trying to outrank them would be futile because their owners "know the pattern". Am I making any sense?
 
cursedbrain said:
Sometimes you loose your rankings just because it's time for another website to take it's place. I know that it may sound weird, but even if you do follow every single technical parameter and you make absolutely 0 mistakes, the algorithm might throw you to page #5. The Google algorithm is in essence just a robot, and there is no exact science on how to rank and remain there forever, no matter what fancy technical reports (cora) you are using. It doesn't mean that your website can't get back on #1, it just means that there is no exact pattern in the way ranking works. Considering the number of quality websites that try to rank for the same keywords, it is a good thing. Otherwise we would see the same old sites from the 90's on the same #1-10 position and trying to outrank them would be futile because their owners "know the pattern". Am I making any sense?
Click to expand...

I get your point, but I think the way it hopefully works is the best pages that give the best experience to the user rank higher, and honestly for many technical reasons my page still delivers where others dont from an user experience POV, and from a SEO angle, its not perfect because I'm no seo guru, but checking the rest, it isnt worst to the point of being in the #189 place, where it ranks now

Ive fixed a couple of things concerning anchor text and low quality links and Im going to give it a week and a half before pulling the plug
 
MrValdemar said:
Im going to give it a week and a half before pulling the plug
Click to expand...

I would advice against that.. Give it at least 2-3 months before you "pull the plug". Also, what do you mean by "SEO Gurus"? I see a lot of people on this forum that seem likes guru's but they are just confusing and impressing people with technical details that aren't even valid. The reason they do that is because that's the way they earn money, by promoting their SEO services. Think about it, if someone was able to come up with a formula/pattern that allows him to rank for any keyword, would they be here making a living off promoting their SEO agencies? No, they would be ranking for keywords like "travel to USA" or "online poker room".

Just my 2 cent, hope I didn't offend anyone :)
Cheers fam!
 
cursedbrain said:
Sometimes you loose your rankings just because it's time for another website to take it's place. I know that it may sound weird, but even if you do follow every single technical parameter and you make absolutely 0 mistakes, the algorithm might throw you to page #5. The Google algorithm is in essence just a robot, and there is no exact science on how to rank and remain there forever, no matter what fancy technical reports (cora) you are using. It doesn't mean that your website can't get back on #1, it just means that there is no exact pattern in the way ranking works. Considering the number of quality websites that try to rank for the same keywords, it is a good thing. Otherwise we would see the same old sites from the 90's on the same #1-10 position and trying to outrank them would be futile because their owners "know the pattern". Am I making any sense?
Click to expand...
Skepticism is good. Results are better. You rank relative to your competitors. One of many roadmaps to improvement is understanding what your competitors are doing that you are not. It's largely an arms race.
 
validseo said:
Skepticism is good. Results are better. You rank relative to your competitors. One of many roadmaps to improvement is understanding what your competitors are doing that you are not. It's largely an arms race.
Click to expand...

What happens when both you and your competitor do the EXACT same thing? what makes the difference? Like for example, if two of your clients (I see that you offer audits and other SEO services) would compete on the same keywords, which one would get "results" ? If I follow your logic, both of them should be #1. See what I am saying? :)
 
I have over 10 years of experience, I run my own business, I"ll be more than happy to assist you, PM me with your situation
 
cursedbrain said:
What happens when both you and your competitor do the EXACT same thing? what makes the difference? Like for example, if two of your clients (I see that you offer audits and other SEO services) would compete on the same keywords, which one would get "results" ? If I follow your logic, both of them should be #1. See what I am saying? :)
Click to expand...
If you don't measure you don't know what is happening and in the thousands and thousands of keywords I've measured I have never seen an exact tie. Not once. The odds are astronomical. But if that did happen then most DBMS systems fall back to the order of the records in storage to break the tie.

What I see is a lot of people saying their "on page" tuning is fine when in fact it is not and they have never measured their competition and they are in fact lacking on a number of basic measures that are often very easy to remedy. Less often I see people who are doing great... number 1 or 2 for their searches BUT their measures far exceed the competition, meaning they overinvested. The only way you avoid that is to measure. What I never see is someone who beat the competition by 5% thus getting the rankings while minimizing the costs. You have to measure to do that.

Google doesn't rank you. In rare punitive cases they do and in rare manually curated cases they do, but those are special conditions and not the norm. Most of us rank relative to the competition without people at Google ever being aware of our existence. Our competitors have relevance and measures and we do too and we simply land where the metrics place us relative to our competitors. Our measures are an arms race. In most cases the people who out rank you did something you didn't or did more of something than you did. And you'll never know what that is unless you measure.

There is nothing magical about my software. Everything it does you can do by hand with a spreadsheet for free. The software just saves effort. It saves a lot of effort. But all it is doing is measuring factors and calculating correlations. I am also certain there are factors at play that I don't measure, but that isn't a reason to not measure at all.
 
validseo said:
If you don't measure you don't know what is happening and in the thousands and thousands of keywords I've measured I have never seen an exact tie. Not once. The odds are astronomical. But if that did happen then most DBMS systems fall back to the order of the records in storage to break the tie.

What I see is a lot of people saying their "on page" tuning is fine when in fact it is not and they have never measured their competition and they are in fact lacking on a number of basic measures that are often very easy to remedy. Less often I see people who are doing great... number 1 or 2 for their searches BUT their measures far exceed the competition, meaning they overinvested. The only way you avoid that is to measure. What I never see is someone who beat the competition by 5% thus getting the rankings while minimizing the costs. You have to measure to do that.

Google doesn't rank you. In rare punitive cases they do and in rare manually curated cases they do, but those are special conditions and not the norm. Most of us rank relative to the competition without people at Google ever being aware of our existence. Our competitors have relevance and measures and we do too and we simply land where the metrics place us relative to our competitors. Our measures are an arms race. In most cases the people who out rank you did something you didn't or did more of something than you did. And you'll never know what that is unless you measure.

There is nothing magical about my software. Everything it does you can do by hand with a spreadsheet for free. The software just saves effort. It saves a lot of effort. But all it is doing is measuring factors and calculating correlations. I am also certain there are factors at play that I don't measure, but that isn't a reason to not measure at all.
Click to expand...

your software is awesome, Id gladly buy it if I had the money. It did inspire me to try to measure my competition on most important on page metrics I know, but the results were disappointing because they felt short to what was my page before I had to remove some items thinking my deranking got triggered by overoptimization. Meaning my old page was better than my competitors on a number of important areas, and checking their KW density, my page wasnt stuffed either. As for links some of the pages that got the penalty and were ranking had very few links, just as my competitors have, this isnt a niche with a lot of linkbuilding

meaning if theres no manual actions against my site, and I rank other pages, and theres not a problem with links as far as I can see, nor with onpage (you pointed out some aspects but the major aspects are alright compared to my competition, at least they were before I had to remake my page), I'm lost.

I'm going to wait a bit and try to make a new page from scratch with different content but Im worried Im none the wiser after this bad and long experience
 
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