A friend of mine has been selling handcrafted jewelry on eBay for a while, but he gets relatively few sales, even though the price is low - usually $15 to $17. He takes nature's items (acorns, bark, etc.) and makes real neat pendants. His ebay site was a mess so I said I'd help him, but I'm not sure what SEO direction to go. Mainly because of the way his pages are linked. i.e. Originally he had items on eBay, but submitted and managed through Auctiva. The Auctiva site looks nice but there's not much change you can do on the main page. So I got a custom domain name through Auctiva which linked directly to his Auctiva site. But I couldn't access the cPanel to do other stuff, so I bought it outright (thru eNom) and I'm redirecting it to a custom page I made (on my server) that has more homepage info than Auctiva, and then have links on that page to go to Auctiva. Phew! Here's the links in a nutshell: Custom domain name -----> My custom homepage -----> Auctiva ------> eBay My question is how I would do SEO for his site. He's not real computer literate and I don't have time to do forum stuff for him.