My plan is to begin PPC soon. I have set aside a decent budget for this. I plan on creating three landing pages, around ten ads, and split testing all of them with 200 keywords. I will then continue to trim the fat until I get down to the good keywords, ads, and one landing page. I am a little confused as to what I should be promoting. Should I create a landing page with a clickbank product, or a CPA offer, or...I'm not sure. That's the part I'm stuck on.