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shanna_doll

shanna_doll

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Well, I have read some review blogs in order to see what persuasion techniques they use. I don't know if it's just a technique or these authors are really knowledgeable about the subject but I have ready many reviews with intro paragraph like this:

"I worked in xxxxx for years and I know this product is very good"

"I were shopping for best TV and I bought xxxxxxxxx and so far it's seems as a great choice"

"I spent many years writing for magazine on this topic and I'm sure you shouldn't miss xxxxxxxxxxx"

"My friend works for xxxxxxxxxx (some cool company or magazine) and he recommend me xxxxxxxxxx"

or something like this:

"You should buy xxxxxxxxx product.

I have worked for xxxxxxx for years and I know a lot about that stuff. Since I was child I had interest.... " etc etc

I don't know if:

- author is lying in order to gain trust?
- author isn't lying :)

What do you think?
 
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Yeah these reviews are most likely fake, unless they have more info about the person other than just a name. People shopping online are definitely more likely to consider buying a product/service if there are positive reviews about it, even if there is no way to see if they are fake or not..
 
I would think that it is about half and half. Reputable and knowledgeable authors are more than likely telling the truth.
The other half might be a case of having knowledge but no credibility, so they make up some things.
 
Fake reviews are prohibited and should not be considered. For real reviews you could possibly get them from the company or consider buying the product and sharing it with friends for multiple reviews
 
Fake reviews are essential, just do it from different IPs. It's only prohibited if you get caught.
 
I agree it is a technique used to build trust. I also want to know someone's credentials if reading a serious review - like if you wanted to buy a gambling product you would be much more interested to read a review from a professional gambler than a graphic designer or a WAHM. The problem is deciding if the guy really is a pro whatever they claim to be with XX years of experience or just trying to sell...either way it is a definitely something to be considered when copywriting I think.
 
I agree it is to build trust. If the site has been up and running for some time, they should have lots of reviews up, and some hopefully are negative. If they allow comments, some of the comments may give you an idea on how the buyer of a product felt about the review.
 
It really depends, you now? I mean, I can say that I do not trust these reviews, especially if there is no additional information about the person who has given his/her views. It's more like 50-50 in most cases.
 
If there are no affiliate links then they can't be lying. Else they may be, or may not be lying.
 
They try to look experienced and knowledgeable in the field they are talking about, so that they have more credibility and hope that the visitors will trust them more.
 
Fake reviews -- if they sound real, then go for it.

Build trust with the consumer by using social proof. Also read:

Top 3 Copywriting Books That Will Skyrocket Your Success...

1. Influence by Robert Cialdini
2. Buyology by Martin Lindstrom
3. Cashvertising by Eric Whitman
 
There are countless review blogs posing as independent sources, but are nothing of the sort - and usually they will pose as the expert who really knows about this stuff. How many weight loss reviews do you see written by a doctor or a sports therapist? It's a dead giveaway if they never write a negative review, or write extremely cutting reviews on all but one of the products. It's simple psychology: "I'm not going to buy this product. Oh wait, she's a doctor? Well, maybe she does know a little something, then...". Sticking to dedicated review sites is the only sure way to get people's actual opinions.
 
First of I thought this was a post regarding the excessive self promotion that some people should
use when using a sales letter.. That's what I got from the title of this thread..

But digging in further I now see it's about reviews.. And some person even stated that fake reviews
are essential.. Let me ask you.. are you mentally stable?

You should focus on getting REAL people to leave reviews for you... Create a ripple effect where people
talk about your products... Aim to over deliver so your reviews will be even better and then use the best
or few of the best in your presentation to captivate more people...

If you use fake reviews and your product is not delivering as advertised by the fake reviews.. It will only
hurt you.. Focus on building something worthwhile.. Fake reviews has nothing to do with good copywriting.

Shame Shame SHAME!
 
Frankly speaking, I don't believe such "true" phrases, most of them are fake. To tell the truth, I often used such means of trust gaining for several selling sites in former times, repent my sins :sorry:. But now such means were left in the past. Most frank opinions can be found on various topic related forums and independent reviews.
 
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I like Steven's idea and if I coudl add to that, I'd say that having a referral testimonial system where people are encouraged to tell a friend about their positive experience might help in making things go viral in your favor. Just my 2 cents
 
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