1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

I, me and myself

Discussion in 'Copywriting & Sales Persuasion' started by shanna_doll, Oct 4, 2012.

  1. shanna_doll

    shanna_doll Power Member

    Joined:
    Apr 10, 2012
    Messages:
    653
    Likes Received:
    321
    Location:
    Bosnia and Herzegovina
    Well, I have read some review blogs in order to see what persuasion techniques they use. I don't know if it's just a technique or these authors are really knowledgeable about the subject but I have ready many reviews with intro paragraph like this:

    "I worked in xxxxx for years and I know this product is very good"

    "I were shopping for best TV and I bought xxxxxxxxx and so far it's seems as a great choice"

    "I spent many years writing for magazine on this topic and I'm sure you shouldn't miss xxxxxxxxxxx"

    "My friend works for xxxxxxxxxx (some cool company or magazine) and he recommend me xxxxxxxxxx"

    or something like this:

    "You should buy xxxxxxxxx product.

    I have worked for xxxxxxx for years and I know a lot about that stuff. Since I was child I had interest.... " etc etc

    I don't know if:

    - author is lying in order to gain trust?
    - author isn't lying :)

    What do you think?
     
  2. LeMerovigian

    LeMerovigian BANNED BANNED

    Joined:
    Jun 28, 2012
    Messages:
    186
    Likes Received:
    64
    Autobot is autoposting to make Amazon sales..........,
     
  3. shanna_doll

    shanna_doll Power Member

    Joined:
    Apr 10, 2012
    Messages:
    653
    Likes Received:
    321
    Location:
    Bosnia and Herzegovina
    No i'm talking about quality blogs, in this case blogs with PR4+
     
  4. Sleinad

    Sleinad Senior Member

    Joined:
    May 1, 2010
    Messages:
    899
    Likes Received:
    520
    Occupation:
    Internet Marketing
    Location:
    Nottingham, UK
    Yeah these reviews are most likely fake, unless they have more info about the person other than just a name. People shopping online are definitely more likely to consider buying a product/service if there are positive reviews about it, even if there is no way to see if they are fake or not..
     
    • Thanks Thanks x 1
  5. beboyd

    beboyd Newbie

    Joined:
    Jul 30, 2011
    Messages:
    25
    Likes Received:
    1
    it all about quality
     
  6. kel226

    kel226 Newbie

    Joined:
    Oct 3, 2012
    Messages:
    28
    Likes Received:
    0
    I would think that it is about half and half. Reputable and knowledgeable authors are more than likely telling the truth.
    The other half might be a case of having knowledge but no credibility, so they make up some things.
     
  7. 4kbmcc

    4kbmcc Registered Member

    Joined:
    Mar 21, 2011
    Messages:
    61
    Likes Received:
    6
    Fake reviews are prohibited and should not be considered. For real reviews you could possibly get them from the company or consider buying the product and sharing it with friends for multiple reviews
     
  8. thecat172

    thecat172 Registered Member

    Joined:
    Feb 27, 2012
    Messages:
    60
    Likes Received:
    2
    Fake reviews are essential, just do it from different IPs. It's only prohibited if you get caught.
     
  9. TeaDrinker

    TeaDrinker Newbie

    Joined:
    Mar 30, 2011
    Messages:
    42
    Likes Received:
    7
    Home Page:
    Dont belive that ;)
     
  10. incognito876

    incognito876 Regular Member

    Joined:
    Jun 19, 2009
    Messages:
    313
    Likes Received:
    538
    I agree it is a technique used to build trust. I also want to know someone's credentials if reading a serious review - like if you wanted to buy a gambling product you would be much more interested to read a review from a professional gambler than a graphic designer or a WAHM. The problem is deciding if the guy really is a pro whatever they claim to be with XX years of experience or just trying to sell...either way it is a definitely something to be considered when copywriting I think.
     
  11. pigcatcher

    pigcatcher Newbie

    Joined:
    Oct 4, 2012
    Messages:
    5
    Likes Received:
    0
    I agree it is to build trust. If the site has been up and running for some time, they should have lots of reviews up, and some hopefully are negative. If they allow comments, some of the comments may give you an idea on how the buyer of a product felt about the review.
     
  12. Artistical

    Artistical Newbie

    Joined:
    Nov 3, 2012
    Messages:
    17
    Likes Received:
    3
    It really depends, you now? I mean, I can say that I do not trust these reviews, especially if there is no additional information about the person who has given his/her views. It's more like 50-50 in most cases.
     
  13. WeavingThoughts

    WeavingThoughts Jr. VIP Jr. VIP

    Joined:
    Jan 7, 2010
    Messages:
    1,313
    Likes Received:
    158
    Occupation:
    Content Marketer & Strategic Consultant
    Location:
    New Delhi
    If there are no affiliate links then they can't be lying. Else they may be, or may not be lying.
     
  14. hypnotic

    hypnotic Newbie

    Joined:
    Dec 22, 2009
    Messages:
    15
    Likes Received:
    0
    They try to look experienced and knowledgeable in the field they are talking about, so that they have more credibility and hope that the visitors will trust them more.
     
  15. Noathe

    Noathe Newbie

    Joined:
    Oct 19, 2012
    Messages:
    3
    Likes Received:
    5
    I think so :D
     
  16. bananapoison

    bananapoison Registered Member

    Joined:
    May 12, 2010
    Messages:
    99
    Likes Received:
    16
    Location:
    Arizona, USA
    Fake reviews -- if they sound real, then go for it.

    Build trust with the consumer by using social proof. Also read:

    Top 3 Copywriting Books That Will Skyrocket Your Success...

    1. Influence by Robert Cialdini
    2. Buyology by Martin Lindstrom
    3. Cashvertising by Eric Whitman
     
  17. OldLord

    OldLord Regular Member Premium Member

    Joined:
    Oct 27, 2011
    Messages:
    414
    Likes Received:
    32
    There are countless review blogs posing as independent sources, but are nothing of the sort - and usually they will pose as the expert who really knows about this stuff. How many weight loss reviews do you see written by a doctor or a sports therapist? It's a dead giveaway if they never write a negative review, or write extremely cutting reviews on all but one of the products. It's simple psychology: "I'm not going to buy this product. Oh wait, she's a doctor? Well, maybe she does know a little something, then...". Sticking to dedicated review sites is the only sure way to get people's actual opinions.
     
  18. StevenJones

    StevenJones Junior Member

    Joined:
    Mar 15, 2011
    Messages:
    148
    Likes Received:
    130
    Occupation:
    From pathetic school dropout to Succesful & Awesom
    Location:
    The Mountain Of Gold
    Home Page:
    First of I thought this was a post regarding the excessive self promotion that some people should
    use when using a sales letter.. That's what I got from the title of this thread..

    But digging in further I now see it's about reviews.. And some person even stated that fake reviews
    are essential.. Let me ask you.. are you mentally stable?

    You should focus on getting REAL people to leave reviews for you... Create a ripple effect where people
    talk about your products... Aim to over deliver so your reviews will be even better and then use the best
    or few of the best in your presentation to captivate more people...

    If you use fake reviews and your product is not delivering as advertised by the fake reviews.. It will only
    hurt you.. Focus on building something worthwhile.. Fake reviews has nothing to do with good copywriting.

    Shame Shame SHAME!
     
  19. seohuntanalytics

    seohuntanalytics Registered Member

    Joined:
    Dec 7, 2012
    Messages:
    64
    Likes Received:
    3
    Occupation:
    internet marketing
    Location:
    USA
    Home Page:
    Frankly speaking, I don't believe such "true" phrases, most of them are fake. To tell the truth, I often used such means of trust gaining for several selling sites in former times, repent my sins :sorry:. But now such means were left in the past. Most frank opinions can be found on various topic related forums and independent reviews.
     
    Last edited: Dec 21, 2012
  20. abbiejenkins

    abbiejenkins Newbie

    Joined:
    Dec 24, 2012
    Messages:
    33
    Likes Received:
    3
    I like Steven's idea and if I coudl add to that, I'd say that having a referral testimonial system where people are encouraged to tell a friend about their positive experience might help in making things go viral in your favor. Just my 2 cents