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I bought 3 banners (ad spaces) on 3 forums for $170 [CASE STUDY]

Discussion in 'BlackHat Lounge' started by jefis, May 15, 2019.

  1. jefis

    jefis Jr. VIP Jr. VIP

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    I'd love to know this as well.
    Has anyone ever published results for BHW banners before?
     
  2. theIMMachine

    theIMMachine Power Member

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    Nice share OP - the caste study. Since the impression count which we need to buy from these sites are more, was staying from these for a while. But really appreciate you effort.
    I was lurking through a similar service last few days. One thing I found out, let's say the website has around 100k - 300k impressions or someone had 400k before but the graph is slowly coming down for last couple of months to 200k or so, such kind of sites sell ad spaces on top right side etc for $50 - $90 for 1 month (permanent).
    It stays there for 1 month and considering the price against impressions that you bought here, I think this might be another direction that you can try out.
     
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  3. jefis

    jefis Jr. VIP Jr. VIP

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    Here are the final results:
    [​IMG]

    Make your own conclusions :)
     
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  4. loukeyzee

    loukeyzee Jr. VIP Jr. VIP

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    Terrific share.
     
  5. LordCameltoe

    LordCameltoe Jr. VIP Jr. VIP

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    I'm curious, what network did you buy the spots through? I doubt people are knocking down doors to buy ad space at $2 to $5 CPC for Worldwide traffic. Which means there must be a shit ton of unsold inventory.

    Even if you managed to get 2x the CTR, it would be almost impossible to monetize that traffic, so this tells me you could easily renegotiate that price to something that makes more sense.

    I think you may have just overpaid for traffic you should be able to buy at 1/10th that price.
     
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    Last edited: Jun 13, 2019
  6. blackhatyonko

    blackhatyonko Registered Member

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    thanks
     
  7. jefis

    jefis Jr. VIP Jr. VIP

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    From buysellads.com
     
  8. seocrab

    seocrab Supreme Member

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    Great share, thanks for the update.

    Seems like a pointless question, but did any of those 54 clicks result in sales?
     
  9. jefis

    jefis Jr. VIP Jr. VIP

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    As I stated before, I didn’t track them, so I don’t know. It was a mistake which I will not make again in the future.
     
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  10. LordCameltoe

    LordCameltoe Jr. VIP Jr. VIP

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    You got ripped off no doubt about it. You should never be paying $7 CPM for forum traffic. Those are rates that agencies charge to bigger companies for "awareness" campaigns (which is a fancy way to overcharge clients).

    Banner impressions should be in the $0.50 or less CPM range unless highly targetted. Forum traffic is much less valuable as each user is generating 20 impressions or more per visit, so that's a much lower CTR than usual. If you were to ever try the experiment again, I would suggest you deal with the forum directly instead. Buysellads is defintely over inflating costs.
     
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