Are you asking how you can make your shop well known in the local area?
Or are you asking how you can make your shop some kind of viral sensation?
If the former, there is tons of things you can do - but here's a fantastic one:
Use taxi drivers as affiliate marketers. Whenever I've been to India, the taxi drivers have always stopped at rug shops because I "it's a fine tourist destination" - these people will obviously get a commission for anything that I buy. Simple, offline affiliate marketing. You could do the same without spending too much money.