My dad has owned his own carpet cleaning company since 1998 and it is 2014 and he has not created a big internet presence at all except for a sub par website made by some one with no wordpress skills or they made it in a day and a facebook page which could use some work. I am going to make his website look better and try my best to target some keywords. After I do this what plugins should I install for seo, on site seo, local seo, etc? After this I am going to create a google places, and submit it to several local directories that are popular and have him ask clients to leave good reviews. Then I plan on buying some links on here to help his seo. I don't want to spend more than $10 or $15 though, I know this probably won't rank #1 but can still help. For this much money what kind of links would be most helpful for local rankings? And overall how is my plan?