How's Facebook Traffic? Is it still worth doing?

organic traffic from FB is decreasing but don't worry about ads, users can still be crowded normally
 
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The user base is still huge, but now users are using more platforms and you need to have attractive content to get them to buy.
 
Facebook Ads still work but require better strategy and niche targeting. Insurance can perform well if focused on emotional storytelling, trust, and the right audience. It's no longer about easy reach — it's about smart content and optimized funnels.
 
hannibal577 said:
Although Facebook is facing criticism and declining organic reach, Facebook Ads are still highly effective, especially for the insurance sector when done right.

Why it's worth running:​

  • Precise targeting by age, income, and occupation
  • Flexible budget, easy to A/B test
  • Great for collecting leads via forms, chatbots, landing pages
  • Builds personal brand trust if combined with value-driven content

Notes:​

  • Be careful with wording—Facebook may flag claims or guarantees
  • Retargeting and ongoing optimization are key to avoid wasted budget
=> Facebook Ads still work well for insurance if you follow the right strategy.
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Make it simple use a personal page + professional modus, with that you will gain enough visibility make dayily contatcs (followers) re share influencers posts with deeper value, then send them a message, within time they will let you into their network. Some people say in b2b niche, soft cold DM messages to your target prospects works good as in Linkedin,do that too , daily 10 individual messages as example- but not send them you affiliate links or newsletter links. Your free guide or link to your newsletter send them when they respond to your forst DM message. Or link them to your FB group etc......to build a tribe.
 
hannibal577 said:
Been hearing a lot about Facebook traffic getting drained ( I mean it's been rapped so badly), I am thinking about doing FB ads for my BH project.
Expecting some insights on how good it is, maybe it's all about what niche we chose?

Thank you
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if you come in now it will be very difficult for a new person
 
hannibal577 said:
Been hearing a lot about Facebook traffic getting drained ( I mean it's been rapped so badly), I am thinking about doing FB ads for my BH project.
Expecting some insights on how good it is, maybe it's all about what niche we chose?

Thank you
Click to expand...
The competition is growing and getting quality leads is more difficult than in 2020, but if you are technically prepared and you have good creatives that you made yourself or ordered from a specialist, the result will not be long in coming. Give Facebook a spin, at least 14-21 days, it will pick up the right audience, be sure to adjust the pixel.
 
Miracle Agency said:
if you come in now it will be very difficult for a new person
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New facebook users have now the ability to use personal pages with the new FB professional modus , to reach far more visibility for business content on personal pages too, without need spend money on ads! FB pages organic reach is near zero,so why use them? When you create a FB group + combine that with your personal FB page, you can have way more than only 5000 followers for your FB group. FB pages have to much restrictions, they exist to do only FB ads to reach your audiences an expensive hobby isn't it? (exept you have the knowhow and the money)
 
Facebook traffic is tougher now—CPMs are higher and reach can drop fast. Success depends a lot on niche and ad quality. Clean, compliant niches with fresh creatives still work best. BH projects can do well if you avoid restricted categories and focus on precise targeting.
 
Its effectiveness really depends on many factors, among which your niche plays a crucial role, along with precise targeting and the level of creativity in advertising.
 
Yes, Facebook traffic is still worth pursuing. It remains a major source of targeted traffic, especially for areas like e-commerce, local services, and content marketing. However, success today requires quality content, smart targeting, and often an advertising spend organic reach alone is limited.
 
Facebook ads still work well if you target the right niche and optimize campaigns—testing and data-driven tweaks are key to success.
 
hannibal577 said:
Been hearing a lot about Facebook traffic getting drained ( I mean it's been rapped so badly), I am thinking about doing FB ads for my BH project.
Expecting some insights on how good it is, maybe it's all about what niche we chose?
Click to expand...
Yeah, FB traffic isn’t what it used to be, costs are up, and reach is tighter. But it still works if you pick the right niche and angle. For BH, it’s all about solid cloaking, clean funnels, and staying low-profile. Niche matters a lot, some still print if you know how to play it.
 
I heard this before about a month ago This happened but recently it hasn't been a problem anymore Facebook will probably switch it over soon
 
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