How's Facebook Traffic? Is it still worth doing?

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hannibal577 said:
Been hearing a lot about Facebook traffic getting drained ( I mean it's been rapped so badly), I am thinking about doing FB ads for my BH project.
Expecting some insights on how good it is, maybe it's all about what niche we chose?

Thank you
Click to expand...
Facebook traffic isn’t dead, but it’s definitely trickier now, stricter reviews, ad disapprovals, and account bans hit hard since late 2024. Still, it works if your niche is semi-safe and you’re careful with creatives and warmups.
The ones who still make it work in 2025 are usually using refined cloaking, solid mobile proxies for rotation, and constant testing to avoid patterns. Niche matters, but so does how you structure the entire funnel.
 
Aye, FB can bring some good traffic.
Groups are a pretty good place to reach people. By groups, I mean owning a group. I did it in the poker niche one time and got some decent traffic from it
 
Facebook traffic still works, but it really depends on the niche and how well your funnel is set up. Costs have gone up, and moderation is tighter, especially for BH stuff. Test with small budgets first and scale smartly.
 
JessiPinkme said:
Facebook traffic still works, but it really depends on the niche and how well your funnel is set up. Costs have gone up, and moderation is tighter, especially for BH stuff. Test with small budgets first and scale smartly.
Click to expand...
what do you think about using agency accounts? is it good? or accounts gonna get banned?
 
Because your content and images are not attractive to users, and partly because Facebook scans are very strong, so traffic has decreased.
 
hannibal577 said:
Been hearing a lot about Facebook traffic getting drained ( I mean it's been rapped so badly), I am thinking about doing FB ads for my BH project.
Expecting some insights on how good it is, maybe it's all about what niche we chose?

Thank you
Click to expand...
Yeah, Facebook traffic has definitely changed over time—lots of competition and the costs keep going up. But it’s still solid if you pick the right niche and run your ads smart. Some niches get way better results because the audience is more engaged or less crowded. Also, how you set up your campaigns matters a lot: good creatives, targeting, and budget pacing. If your BH project fits a niche that’s not super saturated, you can still get good traffic. Just be ready to test and optimize. And if you want to skip headaches, agency accounts can help keep your campaigns stable and running smooth.
 
From the beginning of the year until now, I see that interactions have decreased steadily because the meta is tightening everything. Any product is the same, it will be expensive if advertising is done incorrectly. Low interactions make it almost impossible to do business.
 
Facebook traffic is not "dead" as many people say, but it is more fragmented than before due to algorithms, high competition and the trend of users gradually shifting to short video platforms. However, if you choose the right niche (entertainment, finance, tips, curious products...), target the right audience, use attractive landing pages + creative, FB Ads is still one of the best BH channels today. The key is still content and distribution - whoever does it right will still scale evenly.
 
I don't think it's that bad, it's just a little more difficult than before, especially with sensitive niches.
 
FB can bring some good traffic , but depends on the niche and setup. Costs have gone up and moderation is tighter, especially for BH . Test with small budgets and scale.
 
hannibal577 said:
Been hearing a lot about Facebook traffic getting drained ( I mean it's been rapped so badly), I am thinking about doing FB ads for my BH project.
Expecting some insights on how good it is, maybe it's all about what niche we chose?

Thank you
Click to expand...
About getting approved, it's all about hiding violation part. Their playground, their rules. Should I post a thread to guide? I guide my clients to get through that and many of them are stable now. I hope you guys will be the same.
 
Facebook traffic has dropped so many but it can still works well if your niche is right. Niche related to health,finance or trending topics. Organic reach is low now, so you can try for paid ads usually work better. Start with small budget tests, use eye-catching creatives and focus on good targeting.
 
Facebook traffic isn’t “dead,” but it’s definitely changed. Organic reach has dropped a lot, and paid traffic costs more than it used to — especially in saturated niches.


That said, if your BH project has:


  • A strong hook
  • Solid cloaking (if needed)
  • And you're targeting the right audience/niche…

…it can still work really well, especially in Tier 2/3 countries.


Some niches still crush it (finance, sweepstakes, dating), but it’s all about creative rotation and staying under the radar. Just don’t rely on one account or method — FB's mood changes fast.
 
hannibal577 said:
Been hearing a lot about Facebook traffic getting drained ( I mean it's been rapped so badly), I am thinking about doing FB ads for my BH project.
Expecting some insights on how good it is, maybe it's all about what niche we chose?

Thank you
Click to expand...
Current Facebook Traffic (2025)
✅ Statistics (source: Statista, DataReportal Q1/2025):
Nearly 3.1 billion monthly active users.

Facebook is still the world's No. 1 social media platform in terms of actual active users (excluding clones and bots).

Average access: 33 minutes/day/person, higher than Instagram (29') and X/Twitter (17').

⚡ Strong growth regions:
Southeast Asia (Philippines, Indonesia, Vietnam...)

South Asia (Bangladesh, India...)
 
Yes, it is true that Facebook traffic has been decreasing lately. But Facebook ads can still be helpful for your project. It's important to choose the right niche and target the right audience. If you do proper research and create compelling ads, you may still see good results. Just make sure to keep track of your campaign and make adjustments as needed. Good luck!
 
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