How would you promote an online store ?

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Hello everyone,

I am looking for advices and tips regatding the promotion of my online store.

Since theses past 2 weeks i have been ceating a one product online store that sell a travel pillow and i am now stuck, not getting any sales.

I've scraped 10000 mails out of tiktok got 4-5 returns of random visitors telling me that it's a good product with also 2 proposals for tik tok shout.

For every emails sent i have a conversion rate of 40% with a traffic range of 50-70 visitors a day but no one is buying anything.

I understand that, the domain is free and makes it harder for google to imdex the website but i wanted to make a test and get a few sales first as i have low budget before to migrate the store wetraveleasy.com as i already bought it.

I bases myself on trlttravel.com in otder to create the homepage.

I would love to get a few tips on how to make the site looks better or any strategy advices in order to get the traffic that will generate a few sales to get started. You can visit the store https://wetraveleasy.great-site.net/?i=1

Thank you for your constructive criticism and answers. ,.. oh and i did not know if this was the right thread to share my post so plz let me know.
 
Where does one begin? Holy smokes.

Your URL screams untrustworthy.

You should use the .com already tbh.

Is there supposed to be something above the fold?

This is the view on my phone:

Screenshot_20240318-154858.png
(It did end up loading, it took forever though)

Keep in mind most website visitors come from mobile nowadays.

So if they see nothing apart from your logo and banner is it any wonder why they don't buy?

Your Cart section is also a little messed up:

Screenshot_20240318-160537.png

Also your site has piss-poor performance.

One good thing is the fact that you're selling one product.
 
If you are sending 10000 mails to get 50-70 visitors at 40% open rate (not conversions rate), then it means that you need to :

1. Send more mails and strive to achieve between 400-1000 daily visitors

2. Improve your email copy and sending system to achieve more delivery, open rate and click through rate
 
Before promoting it, I would a bit more on the website presentation. Try to improve the overall aesthetics of the website, to make it more appealing and trustworthy. Even if you'd get traffic, I'm sure it will convert at this stage. Other than that, think of where are your ideal buyers, whats their needs, budget, etc and go for a combination of free and paid advertising. Good luck.
 
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