Hi BHW members, I've recently bought a keyword based domain on a high competitive niche. Even when I put my site's name(exact keywords) in Adwords, the CPC bids are incredibly high. Even though I have 40-50 domains linking to my root domain, the site is not listed in the first 2 pages for these exact keywords organically. I talked to an adwords rep on the phone about this issue knowing that he would not have any clue. You might wonder why I talked about organic SEO to an adwords expert and here is my reason: If I advertise heavily on these exact keywords, I will pay a lot of money to ads. I will gain customers at a very high cost. These customers will type the exact keywords to Google in order to come back to my site but since Google will not show my site organically, they will end up clicking to ads. The only possible way for my customer to come back to my site is through newsletters, bookmarking or typing the exact url of my site. I asked the expert if having a adwords traffic would help improve the site's organic ranking and he could not really give me an answer. As white SEO experts, can you please suggest me what I should do?