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How using Perception gave me 3280.40$ in 4 hours

Discussion in 'Offline Marketing' started by icysfx, Dec 12, 2013.

  1. icysfx

    icysfx Regular Member

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    Before I begin, this is not a technique thread. It is merely a discussion/advice piece that reflects on my personal experience and can serve as a tool for self-mastery. To me I put self-mastery above all; even my family. Only when the internal is mastered, true changes beyond the surface ripple in the external. This is literally a short story about how using the tool of perception I managed to bag 2000£ (3280.40$) with the aid of perception. This may be something most of you know, but how many of you put this into practice?
    & in fact I want your opinions because I want to also extend my growth beyond this experience.

    Remember giving mum & dad your best sales pitch to buy you a video game?

    [​IMG]

    Never downplay the importance of other peoples perception. Everyone has an individual perception about reality. Anything can be viewed from a variety of angles; and your potential customer has a certain vantage point and perspective. As a businessman in the 21st century why is it not important for you to consider your customers thinking patterns? Every huge corporation does it. The supermarkets record your spending patterns, your thought patterns, your psychological reactions. The credit card companies spend millions of dollars to understand your perception to money & credit; and how to get you caught in a debt trap. It is common. Just look at our foolish society that is swayed like malleable brainless tools. Even with the truth on your side a fool will pay more attention to the transitory glamour rather than the piercing arrow of reality. A highly influential figure could say 'X,Y,Z' and be touted as a genius, but an unknown person or someone who is new to the industry may say the exact same 'X,Y,Z' and be labelled as 'foolish, doesn't know what he is talking about, idyllic' & so forth. Anybody downplaying perception has not understood its immensity - even all therapeutic work that can change an individuals life and whole outlook on life is based on changing their perception. I actually came across this concept in more depth when doing my quantum physics & magnetohydrodynamics research. I applied what I learned to other subject areas and later back to my business outlook.

    [​IMG]

    I'm always keeping my attention very sharp, because without attentiveness you will miss opportunities. I was visiting my old college to get a deposit for my netbook returned. At this point one of the teachers was asking one of the network managers in the schools I.T. team for a website design, maintenance, full SEO & so forth. ''Willing to pay any amount of money, I'm very passionate about this idea''.
    I thought I could flip this, so I tried, and succeeded. This network manager has his job behind him, years of experience, and much more - what do I have? Just my freelance experience. Nevertheless I walked up to the invidual and started to probe him. At the start he told I have this awesome idea and the 'network manager' is going to help me bring it into fruition. I told him I'm VERY INTERESTED. The network manager was going off on a tangent about his skill and resume. Too early for a large scale job like this in my opinion. The other person is perceptively looking for someone to allign his vision onto a web format and I was showing those traits. I probed him for 30 minutes before I even mentioned I could do the job. I find this very potent for offline marketing, I have individually assessed the situation; this results in lower efficiency but higher profits if you are not a large business. (& I realise many of you on here have never made money at all).

    Why is this so important? Even if you read Self-Mastery by Robert Greene, you will realise influential figures for millenia have used perception to perfect their social image, their businesses and their stronghold on people.

    An individual subconsciously is actively judging your values, social status, mood, knowledge, organisational skills and much more.
    Luckily I don't have to put on a front, because I legitimately am quite a philosophical and good-to-do individual who won't put money over my values, but if you need to put on a 'social mask' as nearly all of us do to further your career - that is on you. The network manager was saying this is a easy job for him very nonchalantly. You would think this works in his advantage right? Highly experienced, high social status; but he failed to show any motivation or allignment with this persons vision.

    [​IMG]

    I showed very clearly I understood his product, his target market, his idea, his philosophy, and more importantly his long term vision.
    I also used some wonderful blackhat-esque tactics from my mobile to show him what I'm capable of, but I won't get into that too much. [Using fiverr and such ;)]
    You may just say this is good business. I put this down to using his perception as a tool to achieve this customer. If I wouldn't have done that, I would have had a different approach and lost to the network manager. I can't even do 99% of the things that man can do.

    ---- You've got to allign yourself with an invidual
    ---- Everything you say has to fabricate consistently the image the consumer wants to invest into
    [He didn't invest into my skill : but into me]
    ---> Build your social skills immensely. Even if you know your product inside/out a poor relay of conversation won't net you anything. If you're too close to a client you'll invade his privacy. Too far he will be skeptical. If you can't speak fluently with eloquence your overall perception will be damaged. This is important because human communication is full of misconceptions. We always need a sharper context to understand things properly; which we usually never bother to do.
    ---> You need to be positive, bright, motivated, genuine & put your ego aside
    Stakeholders don't like you? You're gone. Trying to persuade someone to buy your product? Harsh & ego-driven self-promoting pitches won't do you any good.
    (Fun fact : Stakeholders have perception audit's to see perceptions towards key stakeholders)
    ---> Don't confuse Perception with PR; they are similar but have key differences

    Let us examine brand management for example:

    [​IMG]

    Companies work TIRELESSLY; to change your perception of a brand. Why do you pay 100$ more for a logo printed on the same fabric?
    You have to play the flute to the consumer. Be the notes he wants to play. Understand him and accordingly create a perception to what he wants to percieve and you are 100% guranteed to be more likely to gain a customer over your opposition.

    In a study by Rosenhan, eight pseudopatients who were actually research investigators gained entry into mental hospitals by claiming to hear voices. During the intake interviews, the pseudopatients gave true accounts of their backgrounds, life experiences, and present (quite ordinary) psychological condition. They falsified only their names and their complaint of hearing voices. Once in the psychiatric ward, they ceased simulating any signs of abnormality. They reported that the voices had stopped, talked normally with other patients, and made observations in their notebooks. Although some of the other patients suspected that the investigators were not really ill, the staff did not. Even upon discharge, they were still diagnosed as schizophrenic, though now it was "schizophrenia in remission".

    Don't underestimate this tool, it is rampant in every industry you can imagine. Public relation firms even offer celebrities, reputation repair tools and perception management! Most humans are not dynamic and extremely lazy, their opinions usually fit societies ''frame of reference''; your dynamism can transcend you above other businessmen.

    [​IMG]

    Long story short after some avid discussion I walked out of the school with my 40£ netbook deposit, and a 1000£ check deposit. The entire job was charged for 2000£. Yes this was a one off, but it is a important skill to develop and without using it I wouldn't have made this money at all. Almost all influential figures (most of them corrupt) [especially behind the scenes] have such a strong grasp on this to keep us folk in control. I mean I fall victim to it myself. I've seen concrete business ideas myself that don't interest me, but when someone has just relayed a completely unviable business infrastructure with passion and vision, fabricating his low-ego & amazing 360* skillset, it gets my adrenaline pumping. Makes me want to bite the bullet and jump into partnership with him. So use this tool wisely.

    I advise you that even if you don't agree; take this into consideration. I would also love your opinion, and also to hear times you've made big bank purely through the avenue of perception.


    Other thoughts:
    Boom-Bada Bing

    Shabba-Laba-Zadda-Sking
     

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  2. Vic Sage

    Vic Sage Jr. VIP Jr. VIP

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    [​IMG]
     
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  3. divok

    divok Senior Member

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    this post will take sometime to process .
    I am reading thinking fast and slow , this book is also full of psychological triggers which could be converted to marketing pov .
     
  4. icysfx

    icysfx Regular Member

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    Indeed. It is extremely important.
     
  5. abhi007

    abhi007 Jr. VIP Jr. VIP

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    I love the way you approach things :)
     
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  6. icysfx

    icysfx Regular Member

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    Appreciate it my G.
     
  7. kinlee

    kinlee Supreme Member

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    Like, +1, Tweet, Retweet, Up vote, reblog

    Thanks for sharing this OP :)
     
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  8. 1337python

    1337python Regular Member

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    A really great post!

    So basically you got a job over a guy who could do 99% more than you,because of your ambition? That's how I understood it. Good job
     
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  9. icysfx

    icysfx Regular Member

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    No worries bud :)
     
  10. icysfx

    icysfx Regular Member

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    Thanks bud. You could put it that way; but not entirely.
    This is technical ambition if I had to even use that word, you've got to dive into starting things, but often blind ambition at the scene of the crime doesn't create leads.
     
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  11. aqibarif74

    aqibarif74 Jr. VIP Jr. VIP Premium Member

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    Nice Buddy!:cool:
     
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  12. icysfx

    icysfx Regular Member

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    Word up. Thanks.
     
  13. justalady

    justalady Newbie

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    Thanks for the sharing this. I just got Self-Mastery by Robert Greene and now I shall go and start reading it. It has good reviews on Amazon.
     
  14. virtualpurity

    virtualpurity Jr. VIP Jr. VIP

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    Great in depth article and a very good read. I always say, its not what the customer wants - its what you offer them. You really need to go side by side with their visions and serve them an offer that they can not refuse. I often have customers that go with our service simply because i understand their goal, that give more mental support for them and a feeling that they are not alone in their journey.

    +1 for this.. Cheers
     
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  15. icysfx

    icysfx Regular Member

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    Thanks. You got that right duke.
     
  16. Robvandam

    Robvandam Junior Member

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    Of course I remember that. Remember that very well. On many an occasion. Back in the good old SNES days.

    Great post mate.
     
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  17. yogi31286

    yogi31286 Elite Member

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    have to put my senses in this.. will start processing and executing all of it OP. Thanks a ton for sharing.
     
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  18. icysfx

    icysfx Regular Member

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    Haha, for sure!
     
  19. icysfx

    icysfx Regular Member

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    Dope. Best of luck. Like your username and avatar, too.
     
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  20. sam.hunt0710

    sam.hunt0710 Jr. VIP Jr. VIP

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