1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How to write a good press release?

Discussion in 'Black Hat SEO' started by Michael_Lee, Oct 23, 2012.

  1. Michael_Lee

    Michael_Lee Registered Member

    Joined:
    Apr 1, 2012
    Messages:
    56
    Likes Received:
    6
    Hey BHW,

    as far as i am aware, press releases can be a great way to get some high PR backlinks to your site. I am looking to use this method on my own sites, they are mainly affiliate sites based around upcoming products. How do i write a press release? What do i have to include and what style do i have to write it in?

    Any examples would be greatly appreciated!

    Thanks,
    -Michael
     
    • Thanks Thanks x 1
  2. CoyoteAssassin

    CoyoteAssassin Elite Member

    Joined:
    Jan 3, 2010
    Messages:
    1,862
    Likes Received:
    3,906
    Occupation:
    Full Time IMer
    Location:
    USA
    • Thanks Thanks x 1
  3. Ghoast

    Ghoast Power Member

    Joined:
    Nov 17, 2009
    Messages:
    564
    Likes Received:
    604
    Just speak from a position of authority and make sure to include:

    Introduction - what is the product/service
    Key Points/Features - what are the products/service key points/features
    Why is the product better than competitors?
    Brief History of the product

    That should make a nice press release - but remember you have to think about what this content is being used for - are you posting it on a PR website that is visited by thousands of people who are likely to read it - if so then this press release will be a real source of traffic, you'll have to make sure your copy is good as it will be the main thing standing between those visitors and your website.

    IF the press release site is not visited that much and you are doing this type of linking for SEO reasons then the quality of the press release can be much lower - however make sure that it is good enough to pass manual inspection (many pr websites have a review/moderation period) - but at the end of the day if it's for SEO this is purely for spiders/bots to crawl so you don't need to create masterpieces..

    Hope that helps!
     
    • Thanks Thanks x 1
  4. Tangy

    Tangy Regular Member

    Joined:
    Jul 31, 2012
    Messages:
    233
    Likes Received:
    82
    Location:
    Vancouver
    How about you head on over to a press release site and read a few? Pretty sure you'll catch the gist of it in a hurry. They're not all that tough to write as long as you are a competent writer...

    http://www.prweb.com/recentnews/index.htm
     
  5. Gary Becks

    Gary Becks Power Member

    Joined:
    Apr 11, 2010
    Messages:
    675
    Likes Received:
    282
    Location:
    Atl
    Home Page:
    Pay for it.
     
  6. zebrahat

    zebrahat Elite Member

    Joined:
    Aug 6, 2008
    Messages:
    2,350
    Likes Received:
    2,890
    Create it like you are writing for a news organ, and that the subject (the site, or niche that relates to your site) is actually newsworthy. Go to Google News, use its search bar to find some sample topics, and look at the kind of results that come up, and how they are written. That will give you an idea of how to write the release.
     
    • Thanks Thanks x 1
  7. darrensss

    darrensss Power Member

    Joined:
    Jun 10, 2010
    Messages:
    697
    Likes Received:
    79
    are people still using press releases for backlinks? thought that was dead?
     
  8. Tangy

    Tangy Regular Member

    Joined:
    Jul 31, 2012
    Messages:
    233
    Likes Received:
    82
    Location:
    Vancouver
    We write and distribute at least a dozen a day for our clients... in a couple of weeks or so our services will be available in the BST here. They are most certainly not dead, as long as they are used effectively.
     
  9. RankGeek

    RankGeek Jr. VIP Jr. VIP

    Joined:
    Jul 11, 2012
    Messages:
    958
    Likes Received:
    124
    Occupation:
    Entrepreneur
    Location:
    Near the Sea
    Home Page:
    Hi, You're right - a PR, when done right, is a mighty tool! But honestly, it is best done by people who know the deal. There are various people on sites like Fiverr who do a mighty fine job.
     
  10. Michael_Lee

    Michael_Lee Registered Member

    Joined:
    Apr 1, 2012
    Messages:
    56
    Likes Received:
    6
    Some great information guys, thank you very much!
     
  11. julia adam

    julia adam Jr. VIP Jr. VIP Premium Member

    Joined:
    May 29, 2011
    Messages:
    500
    Likes Received:
    25
    Press Release proves to be really effective if it is done in the right way and proper manner, it truly is a smart technique for those people who know the right use of a press release. It is not hard to find people who are doing this job and will help you get some good matter. good luck with your search.