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How to value a site?

Discussion in 'White Hat SEO' started by TheWhiteGroup, Jun 22, 2014.

  1. TheWhiteGroup

    TheWhiteGroup Newbie

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    Hi guys, I hope this is the correct section.

    I have a site that's hitting around 1.2k uniques a day through sites like reddit, it's a celebrity news site.

    How do you value this type of thing? As i'm looking to potentially sell.

    Thanks!
     
  2. lucasbraydon

    lucasbraydon Supreme Member

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    How much money does the site earn per month?
    How many months has it consistently been earning?

    Also you can contact Meathead he will be able to give you an accurate valuation.
     
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  3. ConsultJoseph

    ConsultJoseph Jr. VIP Jr. VIP Premium Member

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    What is the niche?
    How high would the value per traffic be?
    Is the interest for niche steady (like if it's a one-time event then it's short or if it's a yearly thing without a stop)?
    Is the traffic source sustainable long-term?
     
  4. TheWhiteGroup

    TheWhiteGroup Newbie

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    It's a Justin Bieber site (yeah i know)

    I can make sure the site gets 1000+ uniques a day throughout the year, 100%

    It's honestly not making much, I'm a noob when it comes to this. It has a few adsense adverts and I make like 40c per 1000.
     
  5. Agera

    Agera Junior Member

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    At $0.40 per 1k, that equates to a total of roughly $12.00 per month with AdSense which means your site is worth between $144-$180 (12-15 Months of Earnings).
     
  6. TheWhiteGroup

    TheWhiteGroup Newbie

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    that's depressing
     
  7. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    It's an Algo, of course it can be gamed.
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    That's also probably a little generous. Me, I would be looking to see if you can monetize it a different way to turn the visitors into some money.

    I have no clue what but I would not offer without a fair amount of testing anyway.
     
  8. Agera

    Agera Junior Member

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    It may be, however, understand that the value of a site predominantly is only based on it's earnings, in which case happens to be on the lower end for your site. Unfortunately, site owners who are looking to sell forget that a buyer isn't concerned with the what you've spent on content, or how much work you've put in to the design. In the end, they only care about how much the site is making and that's all they're willing to pay for.
     
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  9. Axioms

    Axioms Junior Member

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    Theres always room for growth. Just scale and update the site constantly.
     
  10. HelloInsomnia

    HelloInsomnia Jr. Executive VIP Jr. VIP Premium Member

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    Even less when you subtract the cost of hosting and domain fee per year..
     
  11. TheWhiteGroup

    TheWhiteGroup Newbie

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    Is it even worth trying to expand it then? It's a news site and there's around 3 adverts on each topic - It would have to reach like 100k viewers a day for the site to actually be valuable?
     
  12. ConsultJoseph

    ConsultJoseph Jr. VIP Jr. VIP Premium Member

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    Is it a news site ABOUT Bieber? I think there's money to be made but not with Adsense.

    Most of your traffic, I assume, are from people 21 and below, mostly female. Test with CPA offers or have like a membership funnel or something. $5/year for VIP membership for exclusive news about Justin and have a chance to meet him backstage or whatever. Be creative.
     
  13. BaCCa

    BaCCa Junior Member

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    Do you think 1k visitors is a lot? They are not looking to buy anything, they just click your news or whatever, because you attracted them to your site WITH Bieber.

    I think $0.4 CPM is low, you should get it above that if you have traffic from tier 1 countries, if not, then $0.4 CPM is OK. Just get more visitors, with an international site, you can grow much larger. 1k visits/day is nothing.

    Here's a huge tip...

    Instead of showing one page to a visitor, show them 10 pages. Just split content up to multiple pages. That will increase your pageviews 1000% and thus, it will increase revenue. Downside is that it's not good user experience.

    For example, why post 1 pic of Bieber or 10 pics of Bieber on 1 page, when you can post 10 pictures in 1 link, but make user click "next" 10x - generating you 10x the pageviews (you can see how it's done on likes.com).

    If you are using wordpress, google 'wordpress pagination previous next page' and integrate that into your template. Seriously, this is the single best thing you can do to extract value from your limited traffic.

    My advice is: add more content (more celebs or w/e), migrate your site to a more generic domain (if it's Bieber specific) and just GROW. Use the pagination tip and you'll make bank.
     
  14. TheWhiteGroup

    TheWhiteGroup Newbie

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    Thanks for the advice guys, what is tier 1 traffic? 99% of the traffic is from the US.
     
  15. KHer0

    KHer0 Senior Member

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    This is what separates Real Marketers from Amatures !

    Spend sometime planning, what can you sell for your traffic. Girls Like Make-up, Girls like beauty offers, This is why Facebook IS REALLY SUCCESSFUL and Competing with Google in Ads. Actually people are having more success with Facebook, do you know why !

    In google, people paid in keywords they know people are searching for ! You are bidding for targeted visitors, this is why ads costs a lot

    In Facebook, most people are there for entertainment. Facebook analysis your profile and give you ads according to it. You have travelling as a hobby, give him some travelling Ads. You love famous people, give him some celebrity news website. You shared a post about Tom Cruise. Give him an ad about Tom Cruise latest film CD !

    Now these are not targeted visitors so they don't cost a lot, but they convert and people are killing it with facebook ads.

    You can choose to just give up, or turn it to your best source of income !

    YOUR ARE A MARKETER !!!
     
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  16. keywordspot

    keywordspot Jr. VIP Jr. VIP Premium Member

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    Well said dude..... +1 rep