1. This website uses cookies to improve service and provide a tailored user experience. By using this site, you agree to this use. See our Cookie Policy.
    Dismiss Notice

How to use Popunders in 2018 and beyond.

Discussion in 'Media Buying' started by alienbaba, Feb 9, 2018.

Tags:
  1. alienbaba

    alienbaba Jr. VIP Jr. VIP

    Joined:
    Jul 13, 2015
    Messages:
    544
    Likes Received:
    352
    Occupation:
    Extraterrestrial
    Location:
    Scorpius Constellation
    Especially now that we have retargeting, stuff like propeller ads and other popunder traffic is a goldmine..

    Propeller ads in 2018 shouldn't be used with the goal of getting conversions as that's wishful thinking. Firstly it's the most aggressive type of interruption marketing. It's akin to trying to seduce a woman that doesn't know you by jumping in front of her, screaming "SURPRISE", then continuously poking her hoping that she'll fall in love with you..

    You come off as a creep, and extremely annoying. Not saying popunder traffic doesn't convert, as it does for some people. But this is only after they have tested a lot and identified sites that convert and is congruent with their offer..

    An example of a site which has popunders that convert is flaticon.com. This site offers free graphic design icon assets. And each time an icon is about to be downloaded, a popunder leading to a highly contextual keyword triggered Shutterstock page opens. So if someone searched for football helmet icons, the free site has a limited amount of icons, but the popunder opens up shutterstock with a wider range and possibly more professional icons. Well they're doing affiliate to shutterstock which I don't think is the best offer to explain this, but at least it is congruent and well timed pop.

    Why does this work?

    Well this is a private popunder script so the site owner chooses which URL to pop, so it's not the same as running popunder campaigns on propeller ads where the publisher can't choose which url to pop as that's decided by the network's algorithm.

    The popunder only opens when someone downloads an icon. If someone downloads a free icon, they are likely to buy some graphic design assets as they're most likely needing a lot of assets.

    Also compared to popunder publisher sites which are mostly adult, hack or blackhat stuff, there aren't a million popunders popping at every click which is annoying and people are blind to. Like if you spend $300 which I guess shows your popunder to hundreds of thousands of people and you have 0 conversions, then something must be wrong with the whole system..

    What should popunders be used for?

    Traffic to retarget. Extremely cheap AF traffic. I haven't used much platforms, but most of them offer a lot of targeting options.

    In terms of targeting options, I probably won't bother with topic or niche, but focus on device and location targeting buying traffic from porn sites. The reason for porn sites is most people don't use vpns or proxies for porn, compared to other sites you'd find on pop networks like streaming, movies etc and also most people use mobile devices, so the chance of getting bots or adblock is almost impossible I guess. Also everyone watches porn, so traffic is pretty much unlimited.
    Target by location to retarget with location specific offers and device for the same.

    Example scenario. I have an iphone related ecom site. I just simply go on plugrush or trafficjunky, target people using iPhone 5 on blah blah network in california and buy 100,000 visitors for £50 or something. Obviously the more variables, the less potential traffic. I don't send them to my store but just a random site with my retargeting pixel.

    Now run a retargeting ad with my offer + calling out the location and you have a formula for conversions. That's 100,000 potential customers acquired for extremely cheap.
     
    • Thanks Thanks x 11
  2. ozzieoz

    ozzieoz BANNED BANNED

    Joined:
    Feb 13, 2013
    Messages:
    172
    Likes Received:
    32
    which retargeting platform do you use
     
  3. BornBlushing

    BornBlushing BANNED BANNED

    Joined:
    Feb 21, 2018
    Messages:
    26
    Likes Received:
    3
    Gender:
    Male
    Thanks for the info. very helpful.
     
  4. RapGod

    RapGod Registered Member

    Joined:
    Dec 18, 2013
    Messages:
    98
    Likes Received:
    6
    Any Popunder Networks you suggest except Propeller Ads (non adult)?
     
  5. iftikharkti

    iftikharkti Registered Member

    Joined:
    Apr 12, 2018
    Messages:
    72
    Likes Received:
    0
    Gender:
    Male
    thanks for offers free graphic design icon assets
     
  6. Johnyy

    Johnyy Newbie

    Joined:
    Sep 6, 2013
    Messages:
    19
    Likes Received:
    2
    many platforms have many targeting options like : geos , device, carrier, language, country and many others. Some popunder networks have conversions tracking or you can use Voluum or something like this
     
  7. nikobon

    nikobon Newbie

    Joined:
    Jun 18, 2018
    Messages:
    20
    Likes Received:
    4
    Gender:
    Male
    What is the best retargeting platform to use? I know Criteo, but they want minimum budget spent $5k which is too much for me. Can you guys suggest anything else ?
     
  8. lotfiuser

    lotfiuser Registered Member

    Joined:
    Apr 27, 2014
    Messages:
    87
    Likes Received:
    21
    same question
     
  9. alienbaba

    alienbaba Jr. VIP Jr. VIP

    Joined:
    Jul 13, 2015
    Messages:
    544
    Likes Received:
    352
    Occupation:
    Extraterrestrial
    Location:
    Scorpius Constellation
    You can use perfectaudience.com & they give $100 free credit ;)
     
    • Thanks Thanks x 1
  10. stack paper

    stack paper BANNED BANNED Jr. VIP

    Joined:
    Jan 24, 2008
    Messages:
    899
    Likes Received:
    553
    +1 Perf audience rules.
     
  11. nikobon

    nikobon Newbie

    Joined:
    Jun 18, 2018
    Messages:
    20
    Likes Received:
    4
    Gender:
    Male
    cool, thank you!
     
  12. SamLewis

    SamLewis Senior Member

    Joined:
    Oct 25, 2012
    Messages:
    1,056
    Likes Received:
    447
    which provider do you use. I have looked through pages of google search results but whenever I check reviews I usually get people saying there traffic is fake. Do you have any providers which are legit?
     
  13. alienbaba

    alienbaba Jr. VIP Jr. VIP

    Joined:
    Jul 13, 2015
    Messages:
    544
    Likes Received:
    352
    Occupation:
    Extraterrestrial
    Location:
    Scorpius Constellation
    Try an adult network like trafficjunky or plugrush and target mobile. Less chance of bots & vpns..
     
  14. bigmansyndrome

    bigmansyndrome Junior Member

    Joined:
    Jun 30, 2017
    Messages:
    140
    Likes Received:
    51
    Gender:
    Male
    Could have been captured in just two words: cookie dropping
     
  15. nikobon

    nikobon Newbie

    Joined:
    Jun 18, 2018
    Messages:
    20
    Likes Received:
    4
    Gender:
    Male
    How do you call out the location? Is this some special script or just an ordinary retarget platform tool?
     
  16. ElitePower

    ElitePower Jr. VIP Jr. VIP

    Joined:
    May 22, 2009
    Messages:
    289
    Likes Received:
    145
    Home Page:
    I am new to this, how would the retargeting ad work. Why don't you directly send people to the ecom store in your example?
     
  17. alienbaba

    alienbaba Jr. VIP Jr. VIP

    Joined:
    Jul 13, 2015
    Messages:
    544
    Likes Received:
    352
    Occupation:
    Extraterrestrial
    Location:
    Scorpius Constellation
    I just meant in the retargeting ad copy, call out (mention) the location you targeted in the popunder for a probability of boosting conversions, for example "50% OFF iPhone chargers for Apple users in Washington". If you target multiple locations, then use the appropriate location in the ad copy..

    The reason I chose adult networks like trafficjunky + using retargeting is because:

    *I mostly noticed propeller ads on movie streaming, illegal downloads etc & most people use a vpns or proxies. And they are the worst experience ever due to publishers usually popping like 5 ads which all get closed. And I'm not sure if there's frequency capping so those 5 pips could be your site.

    *Pornhub uses trafficjunky, and the pop under ads are the most minimally intrusive on mobile. Also since from my experience, sites with propeller ads pop multiple pop ups at once, the likelihood of all them being closed is high. The site is almost unusable and the audience is pissed off and just want to get their movie/download. I've seen movie streaming sites that make you click the play button 5 times with a pop ad each time. In those scenarios, I don't even let the pop window load for up to 1 second. It gets closed instantly. Like people would think SO MUCH SPAM..

    *It's not the same as trafficjunky on pornhub which has only 1 pop under per session on mobile. And what makes this pop good is that it's usually not noticed until after the video finishes lol, and it's usually another adult related site (congruent), or sometimes I see some betting casino ads..

    *I chose to retarget only because PA gives $100 free credit which I want to make use of + I don't want my main eCom site associated with the adult/pop campaign by my viewers. Like I don't want my audience to see my pop site, then be retargeted with an ad to the same site later. The pop content is different from the eCom site content (different domain etc). More content marketing like native ad style, warming up the audience. Or it can be a giveaway which requires a social share to get viral retargetable traffic, have display ads etc..

    *I just wanted to have a stealth campaign. I'd only directly show my eCommerce site on the popunder if I know the destination site and how it's pop under experience is, such as with the flaticon example..
     
    • Thanks Thanks x 3
  18. CryptoLord

    CryptoLord Junior Member

    Joined:
    Dec 24, 2017
    Messages:
    124
    Likes Received:
    18
    Gender:
    Male
    This is not how to use cookie targeting at all. What you are doing makes no sense at all.
    Why would you waste money on dropping a cookie on a user instead of just city targeting in the first place?

    What you want to do if you for example have an e-commerce store;

    Drop a cookie on for example a product specific page, delete the cookie again on the check-out page. What you can do now is you can target users that have looked at a product, but not yet purchased said item. You can call this list "Bouncers" and re-target them with offers specific for that product.

    At the same time you can set another cookie on the check out page (buyers) and target those users with a broader range of products.

    Theoretically you can set cookies (and create lists) of all your products.

    The idea behind re-targeting is to target users that already are familiar with your site/shop/service.
     
  19. alienbaba

    alienbaba Jr. VIP Jr. VIP

    Joined:
    Jul 13, 2015
    Messages:
    544
    Likes Received:
    352
    Occupation:
    Extraterrestrial
    Location:
    Scorpius Constellation
    That's your idea behind retargeting lol. It's a tool not a law lol..

    I stated my reason in the original post which is basically Trojan horse stealth shit. I'm not popping my eCommerce, but instead my cookie site as I don't want my 'money site' associated with the popunder. Any retargeted visitor will have 0% clue..

    If you say it's a waste of money, then tell that to everyone doing content marketing because YES, people do paid content marketing to get cheaper traffic to retarget, which back in the day was not much retargeting in the mainstream but email list subscriptions which you try to sell to in the future. Long term shit..

    Why am I not using city/location targeting? I guess you mean on Facebook? Well this is location targeting using popunder networks (mainly porn sites which I suggested above and gave my reasons)..

    Difference between the two is that they are for totally different purposes.

    Your model usually deals with Facebook niche targeting/ keyword targeting. With your model, you are sending paid traffic direct to product, then retargeting the same/similar products. Conventional shit. How much would it cost to acquire 100,000 visitors if you have a 0.10 cpc which is pretty low?

    My model deals with device/location/carrier targeting etc. I'm using this like a branding campaign. Shooting wide and aiming to pluck something out. I'm not expecting to go into deep niches and target 69 year old grandmothers in Massachusetts who like buzzfeed food and border collies. My model works best with the targeting methods available which is why I mentioned an iPhone accessory eCommerce store. It also works with location specific campaigns. Contrastingly, acquiring 100,000 visitors would cost like £5 of my own, which I'll retarget using PA free credit..

    With my model, I'm popping under some subliminal shit which is related to my niche, while my audience are in primal mode, ferociously fapping. When my £5 worth of 100,000 iPhone 8 users from Los Angeles finish slapping their sticks to women with a hairy bush, I then retarget them with an ad saying "Come try out the best organic smoothies in LA'..
     
  20. mikespike

    mikespike Newbie

    Joined:
    Sep 30, 2018
    Messages:
    18
    Likes Received:
    0
    Gender:
    Male
    Thanks bro for alll these helpful info; please tell me about some affiliate network i can use for this method
    also where i should pute the ads ?imen is it required to make 2 ads 1st one for implimenting cookies and the second for retargetting them? why we cant directly put our website they are in the same pop network right?