How to target facebook ads for IPTV

You can try to make your ads more appealing by highlighting the unique benefits of your free trials.
Maybe you can add testimonials from satisfied customers to build trust. Also, try experimenting with different ad formats and creatives to see what resonates with your target audience.
Additionally, consider expanding your target audience to include other demographics or interests that may be interested in your offer. And keep testing and tweaking your ads to find the right formula for success.
 
Hi, i am new to this field, running facebook ads, but conversion is very low, 95% of the people just take the free trials i offer and disappear. I currently target USA, 25+ year old, men and women and thats all, i have tried to add sport related keyword but the ads performed poorly, with the targeting i get 1.2-1.6$ per messaging conversion, with the sport related keywords 3-4$. Any suggestions on how to optimize the ads to get more conversions?
Most people just take the free trial and leave because they are not really ready to buy. You should try new interests like health or wellness, not just sports. Your ads should show what happens after the trial, so people see the value. Maybe adding real reviews can help people trust more and buy.
 
Stop offering free trials with no strings — attract freeloaders.
Use a $1 trial or card verification to qualify leads.
Improve ad copy to filter serious users ("Not for everyone", "Serious people only").
Test Lookalike audiences from people who converted.
Try new creatives (video, pain-point focused).
Retarget people who clicked but didn’t convert.
– Focus more on conversion tracking, not just messages.


Your CPC is fine — the problem is in the funnel after the click, not the ads.
 
Don't just focus on one ad group. Divide your campaign into multiple ad groups and different formats. This is quite effective.
 
To improve, you can try narrowing your audience to focus on people who have shown signs of interest in buying or owning your product. Additionally, tailoring your ad copy to emphasize the benefits of a trial or creating a sense of scarcity can help weed out those who are just curious.
 
Hi, i am new to this field, running facebook ads, but conversion is very low, 95% of the people just take the free trials i offer and disappear. I currently target USA, 25+ year old, men and women and thats all, i have tried to add sport related keyword but the ads performed poorly, with the targeting i get 1.2-1.6$ per messaging conversion, with the sport related keywords 3-4$. Any suggestions on how to optimize the ads to get more conversions?
- Optimize your landing page
Ensure fast loading speed (under 3 seconds).
Mobile-first interface.
Clear, prominent CTAs (“Buy now”, “Sign up”, “Get a free consultation”).
Focus on benefits instead of features.
Add social proof (feedback, reviews, number of buyers).
-Take advantage of custom audiences
Create files from:
People who visited your website.
People who watched a lot of your video ads.
People who interacted with your posts/fanpages.
-Test multiple variations of your ad copy
-Run conversion ads
-Use offers or promises
- Always monitor and improve
 
This stage is really difficult for beginners, take advantage of video content to convey information. Good luck!
 
You should optimize the content of your ad to avoid spending a lot of money but not getting anything back. Many people clicking on the ad shows that they are attracted to your ad, but it is not stimulating enough for players to try to spend money on you.
 
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