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How to target businesses on Instagram?

Discussion in 'Instagram' started by Mcney, Jun 1, 2017.

  1. Mcney

    Mcney Junior Member

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    I'm looking for a way to advertise to businesses only using Instagram Ads.

    Anybody figured out a way?

    The Instagram App Ads options don't really offer a lot...
     
  2. esminisoft

    esminisoft Regular Member

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    Buy shoutouts.
    Whats your niche?
     
  3. Mcney

    Mcney Junior Member

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    Marketing Agency, looking for a way to just target business pages really.

    I don't feel shoutouts would work for this.
     
  4. speedypro

    speedypro Junior Member

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    dont vu shoy

    Please, that doesn't work. B2B is completely different.

    If you want to target lawyers in New York, you don't buy shutouts.
    You use FB Ad manager. You target based on previous conversions (who visited your site),
    interest/professions, you create a look-a-like audience based on emails you scraped or purchase. You then do sponsored post to that specific audience and ONLY that audience.

    That way, only sponsored posts go to those people and not some kid in Utah.
     
  5. speedypro

    speedypro Junior Member

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    Ive done this for marketing agencies. You do FB targetted ads and select Instagram as a delivery platform.
     
    • Thanks Thanks x 1
  6. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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    OP just a advice, you better try other traffic sources if its related to business.
     
  7. Mcney

    Mcney Junior Member

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    Great response thanks, I normally only use the Instagram app when it comes to creating ads (working for other niches).

    So you are suggesting I use the FB Ad Manager to create the ads instead? Will that possibly split them between FB & Insta aswell?
     
  8. Mcney

    Mcney Junior Member

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    Any suggestions would be appreciated?
     
  9. Mcney

    Mcney Junior Member

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    Sorry just seen this response, so ignore my last one aha!

    Great thanks for that I'll take a look at this later tonight!
     
  10. esminisoft

    esminisoft Regular Member

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    oh ok interesting
     
  11. speedypro

    speedypro Junior Member

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    YOu can choose which ad delivery you want. Instagram ONLY, Desktop, Mobile, Or any combo. Don't use Audience network. Those are placed web ads on sites FB has relationships with. Do some research on FB ads before you start. $5 on FB ads has better mileage than a $200 IG shout-out.
     
  12. speedypro

    speedypro Junior Member

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    Instagram is good. I recently got a bunch of resumes through Instagram by super smart college kids that used FB ads to target me and my peers. They bought a list of emails and I was bombed with resumes masquerade as sponsored post on Instagram. Showed up as Instagram posts on my feed.

    Ingenius! It went out to a dozen other of my peers at different companies as well.
     
  13. Mcney

    Mcney Junior Member

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    Thanks going to give this a shot later on tonight!

    Instagram ads have worked great for me recently, they just updated how things a processed as well. Check my latest thread when you have a moment.
     
  14. colorme

    colorme Senior Member

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    Listen to @speedypro, he/she knows what their talking about. (Didn't want to use only "he" or "she" as I didn't want to assume)