- Nov 29, 2022
- 2,477
- 284
The nutra vertical can be considered one of the foundational niches of affiliate marketing. Many affiliates still view nutra offers as an evergreen niche, driving traffic from Facebook and other sources, often facing poor conversion rates, strict moderation, and countless discarded creatives and accounts. However, some solo webmasters and teams profitably tap into this vertical by quietly running campaigns in top-tier geos using warm traffic from Google Ads. This article provides insights into how to run nutra campaigns on Google Ads effectively.
Approaches to Promoting Nutra Products in Google Ads
While Google prohibits advertising most medical drugs, nutra offers primarily consist of dietary supplements and topical cosmetic products, allowing webmasters to use various techniques to run profitable campaigns. Advertising nutra products on Google can be done through both white and grey methods.White Method
The white approach entails complete compliance with Google's landing page and creative requirements. This includes providing documents and licenses verifying the advertiser’s direct connection to the promoted nutra offer, avoiding misleading statements, exaggerated promises, direct client appeals, etc. Often, these landing pages are disguised as informational articles with a story of an ordinary person solving a health problem within a short time, subtly mentioning the offer.
The main advantages of this approach are long-lived accounts and well-optimized ad campaigns. By using trusted agency accounts from a reputable service, even without cloaking, you can run high-spend campaigns from a single account. However, the significant downside is the inability to use trigger phrases on the landing page, which considerably lowers conversion rates.
Grey Method
The grey method is familiar to many buyers and webmasters from working with sources like Facebook. It involves driving traffic to a pre-landing page that warms up user interest and serves as an improvised cloak, redirecting users to the standard landing page (via a cloaked link) containing various triggers. Meanwhile, Google moderators and bots are sent to a white page, and leads are directed to the main landing page with the offer’s order form.A popular and effective pre-landing page strategy in the current environment is review sites on trusted domains. This approach resembles showcase sites presenting multiple different offers in a specific sub-niche of nutra products.
The grey method’s characteristic positive trait is stable conversion rates and high ROI. However, running campaigns without cloaking, constantly warmed-up accounts, and payment methods is nearly impossible. Therefore, more affiliates working with this scheme are using agency accounts, which offer priority moderation and high trust levels.
Choosing Offers and Working with Campaign Semantics
When selecting an offer from the beauty and health segment, experienced webmasters consider both geo-specific features and statistics on relevant keywords and competition levels. An offer will be profitable if the keyword planner shows at least 3,000 monthly brand searches and at least 10,000 problem-related searches, regardless of competition level, except for highly overheated auctions.
Key Strategies to Attract Leads at Minimum Cost
In contrast to Facebook, in Google Ads, the key to attracting the target audience lies in selecting the right keywords and negative keywords, not in the creatives. Nutra offers typically use three types of keywords:Branded Keywords: These are the best options since they allow for highly precise matches, e.g., “buy Germivir Ireland”.
Product Category + Keyword Planner Recommendations: These often use phrase or broad match, but testing them requires a substantial budget and constant work with negative keywords, e.g., “boost libido quickly + Kansas City”.
Competitors’ Branded Keywords: Though ROI on these keywords isn't as high, they can still capture part of the target traffic, e.g., adding “Keto Light” variations when promoting “Keto Black”.
Ensuring Campaign Approval
Moderation is a crucial step in launching Google Ads campaigns. With evolving Google algorithms, webmasters must adapt to constant changes. Some time-tested recommendations include:- Using white keywords.
- Applying a "light" approach in ad texts (phrases should not directly violate Google rules, e.g., no claims about increasing size by 20 cm in a week).
- Using agency accounts from a verified service.
