How to set your blog apart from the pack

TheVigilante

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We are all guilty.

You head to Google, check the content of the first results for the keyword you’re targeting, and write your own, better version of that content.

This practice is followed by many content creators. Some of them re-adapt the content, others blatantly copy and paste it from one platform to another.

If you’ve ever caught yourself doing something similar (hopefully the former, not the latter), – without following the generic “take what’s out there and make it better” strategy.

Let’s get into it.

1) Develop a case study, story, or walkthrough: “Stories are infinitely better than explanations. They tap into the conflict, the real reason a person is consuming your content.”

We all have stories to tell, and using them makes your content personal and unique.

2) Original data wins: Gathering original data on your own is a tedious task. But you don’t have to do it. Here are three workarounds:
  • Partner with somebody who has that data already.
  • Have an audience large enough to survey for free.
  • Pay somebody to acquire and organize the data.
But there’s a fourth solution as well: “Double data strategy”. It involves the use of Google Dataset Search. And you can find the steps on the post.

3) Apply a new angle or theory: Your content can’t just be 5% better than the others. It can’t be 27 tips instead of 17.

Your content must be new, and different. To do that, you must inject in it your own opinions, your own theories.

To be able to do that, you must be an expert in that niche. Only by being an expert, and applying the information in the field, can you gain new perspectives and ideas.

4) Create a multimedia experience: Your blog post doesn’t have to be only made of written words. You can add graphs, illustrations, videos and other elements to make it more interesting and different!

As you can see, you don’t have to be the Steve Jobs of content creation to produce innovative content.

Source: https://seofortherestofus.org/seo/create-blog-content/
 
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