Haven't you heard that Copy is King. Articles are first and special. Titling the Articles and their connection to keyphrases is next. Then open for business. Start a PR Business. A copywriter. But the Face the front question is Can you get those articles into the major mags. Can You convert them to Audible and Sequence them into a product which enlightens your group. What part does the voice play in gaining an audience from just a sample of your article, or a sample of your article in voice format. The article as a landing page? The interest which follows the new will come. So the article must absorb, lead, create conflict, direct, inspire and motivate. Yet written so it can be shared.