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How To Select Effective Keyword For E-commerce Website?

Discussion in 'White Hat SEO' started by asianmartt, Mar 1, 2017.

  1. asianmartt

    asianmartt Newbie

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    Hi All !! How to select effective keyword for E-commerce Website to get more query and traffic? Please suggest some efficient keyword for E-commerce online shopping website.
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    Well... make your strategy by page types:

    Home Page - brand strategy
    Category Page - targets higher volume category terms
    Product Page - targets low volume product terms
    Support Pages - brand strategy
    Blog - search terms that don't work well in other pages... related, editorial, promotional, etc.

    Avoid unnecessary punctuation in naming products and categories.
    Avoid inventing artistic names:

    DON'T: Majestic Amethyst Earrings of 'Splendid Glory'! - BEST VALUE!
    DO: Sterling Silver Amethyst Stud Earrings

    Check the search volume for your category and product names. If it is zero then you may have done it wrong.
     
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  3. fizz707

    fizz707 Regular Member

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    Well, you obviously need to start with keyword research which goes beyond search volume and competition analysis. If you are positive you understand who your customers are you need to have a list of action keywords ("buy", "purchase", "price"), full list of brands and a list of categories, product names all mixed up in different variations...and this is just the beginning of the whole process. If you are interested, here is a nice article that can help you to make right choices: https://www.link-assistant.com/news/seo-for-ecommerce.html
     
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  4. SERPTurbo

    SERPTurbo Jr. VIP Jr. VIP

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  5. ruchika

    ruchika Newbie

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    You have to select from Google Keyword planner, word tracker and keyword finder. using these tool you can find out the best long tail keywords with highly search and low competions.
     
  6. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Hi @asianmartt,
    Go to google, type the keywords you want to be found on and then look at the keywords found in the headings of the first top 10 results. Use those keywords.