How To Select Effective Keyword For E-commerce Website?

[asianmartt]

Hi All !! How to select effective keyword for E-commerce Website to get more query and traffic? Please suggest some efficient keyword for E-commerce online shopping website.

 

[validseo]

Well... make your strategy by page types:

Home Page - brand strategy
Category Page - targets higher volume category terms
Product Page - targets low volume product terms
Support Pages - brand strategy
Blog - search terms that don't work well in other pages... related, editorial, promotional, etc.

Avoid unnecessary punctuation in naming products and categories.
Avoid inventing artistic names:

DON'T: Majestic Amethyst Earrings of 'Splendid Glory'! - BEST VALUE!
DO: Sterling Silver Amethyst Stud Earrings

Check the search volume for your category and product names. If it is zero then you may have done it wrong.

 

[fizz707]

Well, you obviously need to start with keyword research which goes beyond search volume and competition analysis. If you are positive you understand who your customers are you need to have a list of action keywords ("buy", "purchase", "price"), full list of brands and a list of categories, product names all mixed up in different variations...and this is just the beginning of the whole process. If you are interested, here is a nice article that can help you to make right choices: https://www.link-assistant.com/news/seo-for-ecommerce.html

 

[SERPTurbo]

Surely you choose keywords based on what products your e-commerce store is selling? And it won't be just 1 or 2 keywords, but will be hundreds of them...

Here's Shopify's article on keyword research for e-commerce sites > https://www.shopify.co.uk/blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce

 

[ruchika]

You have to select from Google Keyword planner, word tracker and keyword finder. using these tool you can find out the best long tail keywords with highly search and low competions.

 

[ContentWriter]

Hi All !! How to select effective keyword for E-commerce Website to get more query and traffic? Please suggest some efficient keyword for E-commerce online shopping website.

Hi @asianmartt,
Go to google, type the keywords you want to be found on and then look at the keywords found in the headings of the first top 10 results. Use those keywords.