Baby Dophin Agency
Failed to resolve dispute
- Nov 16, 2023
- 351
- 58
I shared how an advertiser helped a client increase their Facebook ad spend from $90,000 to over $200,000 in just 30 days, a 177% increase, while maintaining or improving their return on ad spend (ROAS).
1. Increase ad spend: Ad spend increased from $93,995 to $260,745 in 30 days, with revenue increasing from $186,000 to $530,000.
2. Analyze audiences: The speaker advised viewers to analyze the audience segments in their ad account to determine the distribution of spend between new, engaged, and existing audiences. They found that the majority of spend was invested in new audiences, indicating growth potential.
3. Return on Investment: Despite the massive increase in spend, the ROAS for the new audience was only 1.7, which was acceptable because they explained to the client that this was normal when expanding spend to a new audience.
4. Spend Growth Strategy: They increased their ad spend from $16,000 to $29,000 to $91,000 in a week without worrying about Facebook’s learning curve.
5. Ad Evaluation: They analyzed all the ads in the account to find the best performing ads for the new audience and created variations of those ads to optimize performance.
6. The End Result: As a result, they created effective ads that significantly increased revenue and ad spend.
I think people can refer to similar analysis and optimization steps to be able to scale their ads effectively.
1. Increase ad spend: Ad spend increased from $93,995 to $260,745 in 30 days, with revenue increasing from $186,000 to $530,000.
2. Analyze audiences: The speaker advised viewers to analyze the audience segments in their ad account to determine the distribution of spend between new, engaged, and existing audiences. They found that the majority of spend was invested in new audiences, indicating growth potential.
3. Return on Investment: Despite the massive increase in spend, the ROAS for the new audience was only 1.7, which was acceptable because they explained to the client that this was normal when expanding spend to a new audience.
4. Spend Growth Strategy: They increased their ad spend from $16,000 to $29,000 to $91,000 in a week without worrying about Facebook’s learning curve.
5. Ad Evaluation: They analyzed all the ads in the account to find the best performing ads for the new audience and created variations of those ads to optimize performance.
6. The End Result: As a result, they created effective ads that significantly increased revenue and ad spend.
I think people can refer to similar analysis and optimization steps to be able to scale their ads effectively.
