1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How to Replace Content Keeping Rankings ?

Discussion in 'White Hat SEO' started by feelfreeto, Sep 26, 2015.

  1. feelfreeto

    feelfreeto Junior Member

    Joined:
    Jul 3, 2014
    Messages:
    101
    Likes Received:
    36
    Gender:
    Male
    Location:
    EU
    I have a blog with a few articles (less than 10), that I posted a year ago. Some of the articles ranking well, bringing about 20k organic traffic monthly.

    Now I want to completely rewrite the articles since the current ones are pretty shitty, but I am afraid that doing so I will lose the rankings.

    What is the correct procedure to put new content on the same URL to make sure that rankings will keep the same?

    I am concerned about the following:
    - Some articles are ranking well due to the content mainly, not backlinks.
    Is there a high chance to lose ranks in G if I simply put freshly written content on the same URL (in Wordpress, if that matters) ?

    - Is it common to try different content with the same URL to see what ranks better?

    - I still don't have experience with redirects, is it something good to use in this case? e.g. publish new content with new URLs like new posts and redirect old ones to the new ones?

    Thank you in advance,
    feelfreeto
     
  2. koldiner

    koldiner Newbie

    Joined:
    Sep 26, 2015
    Messages:
    4
    Likes Received:
    1
    Maintain the same meta tags and keyword densities.
     
    • Thanks Thanks x 1
  3. roadhamster

    roadhamster Regular Member

    Joined:
    Mar 12, 2012
    Messages:
    348
    Likes Received:
    248
    Why don't you 301 the old articles to your new ones? When Google picks hem up and judges the content as being better than the old content you should get better rankings I guess.
     
    • Thanks Thanks x 1
  4. peetrike

    peetrike Power Member

    Joined:
    Aug 19, 2012
    Messages:
    585
    Likes Received:
    219
    Location:
    Estonia
     
    • Thanks Thanks x 1
  5. feelfreeto

    feelfreeto Junior Member

    Joined:
    Jul 3, 2014
    Messages:
    101
    Likes Received:
    36
    Gender:
    Male
    Location:
    EU
    What happens with the backlink juice in case of 301? Does it get transferred to the new URL post with full power?