How to rank specific keywords for GMB?

filfy

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How does one control the ranking for certain keywords on GMB? I know that when setting up profile on GMB, you can select some areas of service for the business. I actually rank for some of those keywords, however, I don't see any rankings for other keywords that I can't add it those service areas.

So, how does one specifically target a specific keyword on a local listing. Is it just like targeting a keyword in organic listings?

Thanks in advance
 
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