I've seen some websites which are ranking for non-optimized keyword (i.e. keyword not found in content, internal/external link, meta-tags and more...).
These websites might have got strong backlinks and so they are ranking high for keywords - not on their landing page or updated on Meta Tags, Descriptions etc.
Follow Diversified Links Strategy if you also want to have this magic on your website:
Unique web2.0 descriptions
Unique blogs with word count 800-1200 and submissions
They rank because of the sheer size and authority. Such sites do not have to be optimized for the keywords to rank for them. If you want to take over them though, you will have to.
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