Sorry for being a noob guys but I got a good basic question which I’d love you guys to help clear up for me
If I’m trying to rank for an easy competition keyword and I’ve already gone ahead and built 10 web 2.0’s. Let’s say I’m trying to rank a local roofing company that offers four different services on their site, service A, B, C and D. I find an easy competition keyword for each service, let’s call one of those keywords “roof repairing Oklahoma” (not my actual keyword). My question is, do I point one web 2.0 to each page/service on my clients site using the exact keyword as anchor? How do you decide on the right anchor and finally is it advisable to point one web 2.0 to different pages on the same site?
I’m currently having trouble wrapping my head around link building especially anchor text.