ATTN NEWBIES: For the other newbies, like me, who read this and thought "I don't get this, I'm going to ignore it": DON'T.
After a month of depressing messing around trying various strategies to drive traffic to my cam whitelabel, I realised my mistake: this post was VERY applicable and I still hadn't done STEP ONE - KW research.
You see, I thought that having a generic whitelabel meant I don't have to worry about keywords. People will just find the site, right, because it has cams and people want cams? Right? Wrong. So wrong.
Now I'm seeing the interplay between ranking for SEO ties right back to other concepts like web 2.0s and PBNs, and I'm taking a huge step back from the technology to focus on the business basics and doing my homework.
I reckon I'm still going to refer back to this post months from now.