How to price FB Campaign services?
- Thread starter BuzzC
- Start date
BuzzC
Registered Member
- May 21, 2017
- 99
- 14
Thanks zionbar, thats exactly the problem, I normally charge a flat fee but am used to working with small businesses. What happens when a much larger Client comes along? Is there an industry rule of thumb that applies a % of budget ad spend or something along those lines? Would you take into consideration target market size as well?
- Nov 9, 2016
- 4,075
- 1,334
what would be an average flat fee for a client ?
A client who can pay around 300$ for SMM services?
how much can i charge them as a fee?
A client who can pay around 300$ for SMM services?
how much can i charge them as a fee?
ContentWriter
Banned - Selling via PM
- May 8, 2013
- 5,735
- 975
It depends on the kind and quality of service that you'll be offering, as well as the amount of time you've been serving your clients.
BuzzC
Registered Member
- May 21, 2017
- 99
- 14
Well shot myself in the foot on this one 
But guess that this what learning from mistakes is:
Had a large Client approach me (I know they have large budget allocation worldwide) to do a trial campaign in one country. Offered 10% of budget spend, which ended up below the minimum fee that I charge many smaller businesses. Given their lead targets and CPLs I overestimated the budget they were willing to allocate....
Will always propose minimum fixed fee + % of the budget from this point onwards. I think that's the safest way forward (covers the minimum and also has the variable factor for budget variation, while also stopping them from wasting your time)
But guess that this what learning from mistakes is: Had a large Client approach me (I know they have large budget allocation worldwide) to do a trial campaign in one country. Offered 10% of budget spend, which ended up below the minimum fee that I charge many smaller businesses. Given their lead targets and CPLs I overestimated the budget they were willing to allocate....
Will always propose minimum fixed fee + % of the budget from this point onwards. I think that's the safest way forward (covers the minimum and also has the variable factor for budget variation, while also stopping them from wasting your time)