Hello I am very new to seo and dont know what i am doing. well i checked the backlinks for a very successful seo company and they are all useless sites like link directories (link farms). i thought link farms are a big no-no? and when i try to add my link to some of these sites, they require a reciprocal link. but i dont want to make my site look ugly or come under goog's suspicion for malicious content. so i thought maybe i could sign up with a free host and pout the reciprocal links there? but then i thought goog is not that stupid and they will see through this. so i dont know what to do. i dont want to do anything too blackhat that would get my site banned, just need some links. I have been commenting on some articles but those are all nofolw. I have been putting my site in my profile in some forums and then pinging the profiles, that also didnt help. I also read on this site link wheels help a lot, so i tried to write some unique articles and post them on article sites, but then later on i read on this very site that link wheels are bad. I am just tired of investing so much time doing something and then like a week later finding out that what i spent so much time on was useless and i should have done this other thing. I guess i am just lost because i am getting flooded with information and dont know which to believe. what is a good way to build some links and improve my ranking?