How to optimized for freshness factor

amit agarwal

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Hi all,

This is my very 1st post in this forum.
I just wanted to know how do I optimized my e commerce website for google freshness factor.
Do I need to update new products every week? or is there any other way
Thanks in advanced
 
If your products get enough user reviews then maybe you can rotate the indexable review content in some way to keep page content "fresh"
 
Blogs will help you to write fresh content about your products. You can have seasonal products, and update your content. Highlight your new product. Try to change images according to recent trends.
 
Blogs will help you to write fresh content about your products. You can have seasonal products, and update your content. Highlight your new product. Try to change images according to recent trends.
thanks for your suggestion, but how can i use blogs for freshness factor to rank my product pages
 
unique Content, new products, new rates
Just list them at higher price and cut it saying discounted price. Man
 
New Products, Discount offers, Unique Content
Image of your New products
 
Hi all,

This is my very 1st post in this forum.
I just wanted to know how do I optimized my e commerce website for google freshness factor.
Do I need to update new products every week? or is there any other way
Thanks in advanced

Well there are a couple of strategies for this.

If you have unique images and content for your products you don't really need to worry about "google freshness" and no need to update weekly or anything like that :) what you should be doing is:

1. IF your products are as unique and as informative as they can be you should be putting your effort on tweaking your category level pages. Doing basic keyword research and tweaking the data to get as much exposure for that category page as you can and ensure it's relevant.

2. Assuming you do not have a product specific Q&A page you should look at what product questions or product issues people are searching for within the google question box or "People also asked:" and then structure some Q&A information around that this will not only help your product provide relevant information but may also help you nab a few featured positions as well as looking "fresh"

Some ideas on this could be:

Washing a product at a specific temperature, inform the user that they can if so what effect if any will it have make sure it's at least 2-3 sentences in length.

If it's computer related write about what upgrades that are and are not possible. Link internally to these products if you have them.

If you do this you need to format it be a typical Q&A looking bit of content.

3. Ensure product page is formatted correctly tables have table titles all information is present that the user will need for that content and more importantly formatted use bullets where needed, tables where possible, correct text and image formatting.


That's about it for a "free" post on a forum ;)

Hope that helps!
 
Well there are a couple of strategies for this.

If you have unique images and content for your products you don't really need to worry about "google freshness" and no need to update weekly or anything like that :) what you should be doing is:

1. IF your products are as unique and as informative as they can be you should be putting your effort on tweaking your category level pages. Doing basic keyword research and tweaking the data to get as much exposure for that category page as you can and ensure it's relevant.

2. Assuming you do not have a product specific Q&A page you should look at what product questions or product issues people are searching for within the google question box or "People also asked:" and then structure some Q&A information around that this will not only help your product provide relevant information but may also help you nab a few featured positions as well as looking "fresh"

Some ideas on this could be:

Washing a product at a specific temperature, inform the user that they can if so what effect if any will it have make sure it's at least 2-3 sentences in length.

If it's computer related write about what upgrades that are and are not possible. Link internally to these products if you have them.

If you do this you need to format it be a typical Q&A looking bit of content.

3. Ensure product page is formatted correctly tables have table titles all information is present that the user will need for that content and more importantly formatted use bullets where needed, tables where possible, correct text and image formatting.


That's about it for a "free" post on a forum ;)

Hope that helps!
Thanks @t2van. It really helps me lot to understand the freshness concept.
 
Organic Keyword Optimization and Use new, original content is always best
 
Content must be fresh for your products.
 
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