FourArrows
Registered Member
- May 11, 2018
- 93
- 20
How to optimize your LinkedIn Sponsored InMail Ads for a better performance
1. Choose an appropriate sender
In order to establish the trust and the connect with the reader/ TG, the sender profile should be credible and relevant to the niche and your message.
2. Use a catchy subject Line
You’re limited to only 60 characters so think wisely and be sure that the subject you choose conveys a clear value exchange.
Some of the keywords recommended by LinkedIn to use in LinkedIn Subject Line
Join us
Opportunities
Connect
Exclusive invitation
Thanks
3. Add personalized message
The message text to the Inmail ad is the soul of the campaign, so it has to be humanized as much as possible.
If you target people who are in the same industry then use the Job title, bring up those specifies in your copy. Those will resonate better and give better results.
4. Have a proper call-to-action button
Like any other Ad, your Inmail should have proper and a clear call-to-action to stand out in your message as a different color button.
LinkedIn recommendations
Top performing Inmail keywords:
Reserve
Register
Try
Confirm
Download
Join
5. Select your target audience
Job Function
Job Seniority
Schools
Fields of Study
Degrees
Skills
Groups
Gender
Age
Years of Experience
Job Title
Company size
Company Industry
Company name
Locations
LinkedIn sponsored mail allows you to craft upto 100 ad variations. Make use of it!
Use different images, copies and text in each variation for the same TG and Budget.
Create a landing page that is optimised both for desktop and mobile. This will certainly give you good results
For more information about how to initiate Sponsored inmail campaign, how to tweak them for better performance, how to specify budget for Sponsored Inmail please reply to this conversation. Lets discuss.
1. Choose an appropriate sender
In order to establish the trust and the connect with the reader/ TG, the sender profile should be credible and relevant to the niche and your message.
2. Use a catchy subject Line
You’re limited to only 60 characters so think wisely and be sure that the subject you choose conveys a clear value exchange.
Some of the keywords recommended by LinkedIn to use in LinkedIn Subject Line
Join us
Opportunities
Connect
Exclusive invitation
Thanks
3. Add personalized message
The message text to the Inmail ad is the soul of the campaign, so it has to be humanized as much as possible.
If you target people who are in the same industry then use the Job title, bring up those specifies in your copy. Those will resonate better and give better results.
4. Have a proper call-to-action button
Like any other Ad, your Inmail should have proper and a clear call-to-action to stand out in your message as a different color button.
LinkedIn recommendations
Top performing Inmail keywords:
Reserve
Register
Try
Confirm
Download
Join
5. Select your target audience
Job Function
Job Seniority
Schools
Fields of Study
Degrees
Skills
Groups
Gender
Age
Years of Experience
Job Title
Company size
Company Industry
Company name
Locations
LinkedIn sponsored mail allows you to craft upto 100 ad variations. Make use of it!
Use different images, copies and text in each variation for the same TG and Budget.
Create a landing page that is optimised both for desktop and mobile. This will certainly give you good results
For more information about how to initiate Sponsored inmail campaign, how to tweak them for better performance, how to specify budget for Sponsored Inmail please reply to this conversation. Lets discuss.
