How to optimise title tags?

MrMagicHands said:

If you were to list the key factors that work well for sites on a general level, what would they be?

e.g. title length, number and position of keywords etc

Has anyone found a rule of thumb for what works best with google?

Click to expand...

MrMagicHands said:

If you were to list the key factors that work well for sites on a general level, what would they be?

e.g. title length, number and position of keywords etc

Has anyone found a rule of thumb for what works best with google?

Click to expand...

1. *Brandname* - Keyword
2. Keyword - *Brandname*
3. Keyword

• What works for me is to include exact match keyword in first 50% of the title.
• Include a brand. Either right at the start or the very end.
• Partially Include related keyword. For example: My keyword is dog food but I also sell dog collars. I would include ...Dog Food & Collars... (notice how I did not repeat the word dog)
• Then I also like to play with things for CTR like capital words, weird signs etc.
• I maximize it always (65 characters)