Earning only $2 for 70,000 daily TikTok views can definitely be a downer.
Have you considered print-on-demand or merch with your brand?
For this to work, you have to have enough followers so that there is an organic following or organic community built around your brand.
If you're just getting daily views and your focus is on challenges or basic entertainment, monetizing that type of audience will be very hard.
How come?
There are tons of that same type of content on TikTok.
TikTok is very addictive because you can quickly scroll through tons of similar content.
You get a laugh, scroll down, get another laugh, and then you move on.
You don't really focus on who made the video.
You just focus on the content, and you move on to the next piece of content.
You're not being instructed on how to do something, or you're not being invited to establish some sort of relationship because there are other parts to the things that you're watching.
You just get a quick burst of entertainment, and you move on.
I consider TikTok as a series of mental Chiclets.
Do you remember Chiclet bubblegum?
They're small, bite-sized pieces.
You chew on them for a few minutes, and then you throw them out.
It's hard to establish a solid brand in your niche because everybody is doing challenges.
Maybe you should use specialized shirts so your brand will stand out.
And also, this could lead to more followers.
The key is to not focus on how many daily views you get.
Instead, focus on how many followers you get.
These are people who come back for your content again and again because they have developed some sort of loyalty to your brand.