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+How to Market Android App

Discussion in 'Mobile Marketing' started by wubbzy, Nov 6, 2012.

  1. wubbzy

    wubbzy Newbie

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    Apologies if this is a duplicate post.

    I have an app on android market (YouAreHere). Its free and mostly been organic growth so far. I wanted to know how to market/promote that what are both free and paid ways of doing that.

    Also does anyone have experience with adMob SDK or any other cross-promoting SDKs? How effective are they?

    Thanks for your help.
     
  2. wasted

    wasted Jr. Executive VIP

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    Hey,

    I've got some good experience... firstly, look into PhoneGap, you can build your app to multiple platforms for all the app marketplaces.

    I've gotten some great results marketing my apps within apps... have you looked into that?
     
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  3. wubbzy

    wubbzy Newbie

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    Lets just say that I need to have native experience for now.
    I haven't looked into apps within apps marketing, any recommendations?

    I've started to look into appbrain, admob and airpush. Are there any others?
     
  4. wubbzy

    wubbzy Newbie

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    I would be great if people who've had gone thru one of the other methods of marketing/promotion can share their experience briefly. Not only app within apps or specifically for apps, experiences may include paid reviews and positioning and how those work or any others?

    Thanks for sharing.
     
  5. therage

    therage Senior Member

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    Think about how you heard about angry birds. Really, start thinking about some of the silly phone games you heard about and from where. You will mostly find grey hat techniques used in that promotional that grabbed someone's attention. Finally, take a good look at the top apps in the android market and see if you can't trace back (using Google, etc) where the sales promotions and such came from and why.
     
  6. MatthewWoodward

    MatthewWoodward Jr. VIP Jr. VIP Premium Member

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  7. iPinner

    iPinner Senior Member Premium Member

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  8. DarkPixel

    DarkPixel Jr. VIP Jr. VIP Premium Member

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    There is also RevMob, but I haven't personally tried it.

    I am getting pretty good results with AdMob, in a few apps I have made.
     
  9. FNG123

    FNG123 Newbie

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    I wrote up a reply about my experience but it triggered a noob mod filter. So I'll give a quick reply and hope it goes through. Do everything you can to promote it before going the paid route. Paid will only kill your ROI from my experience at least.
     
  10. wubbzy

    wubbzy Newbie

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    paid route was advised by some at android central.

    DarkPixel: Admob is pay per click and though it is available for mobile it may eat up my miniature budget rather quickly.
    FNG123: I was at a mall and saw couple of guys distributing their "app cards" with QR on it. something that I never thought about. May give it a try.
    iPinner/MatthewWoodWard: Thanks I'm going to thru it and will post my thoughts
    theRage: Good point, now that you mention now sure how I heard about top titles but was not surely thru search :)

    Paid reviews is probably not a route for me, after some research I found no convincing that these things really work. Among few interesting blogs this was even more so worth reading [ since I can't post links yet, please google for "paid app reviews" and click on wired co uk link, probably first].
     
  11. igwe4life

    igwe4life Newbie

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    Great read, really help on this as an newbie app developer.
     
  12. Norman Bates

    Norman Bates Registered Member

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    Social Media never fails. Try to utilize Facebook, Twitter, and even Pinterest. :)
     
  13. igwe4life

    igwe4life Newbie

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    Facebook mobile ads would be great too
     
  14. clockwrk

    clockwrk Newbie

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    youtube and post on xda fourms
     
  15. reviewapp

    reviewapp BANNED BANNED

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    Here are some free ways to promote apps.
    - social media: post updates on Facebook, twitter, Instagram, google plus
    - create a video
    - build a home page for your app
    - create a group to discuss
    - get involved in discussion in related forums
    - exchange ratings and reviews with other app developers. However, it might takes a very long time to see the result. If you have some planned budget for it, I think it's better to purchase reviews and ratings from some trustworthy promotion website, like ReviewApp4u.com. Unlike others who make fake app reviews, they guarantee that all of their ratings and installs are from real app users, which makes the reviews are more trustworthy and persuasive. In addition, you can even customize the 4/5 star ratings as you want. Android, iOS, and Mac are all supported.