onlyADULT
Regular Member
- Aug 1, 2017
- 265
- 71
Unfortunately, I can’t share any cases right now, but I will review this question on an example in details. Plus, you can reach me in Telegram (@Cassshy) for questions about farming, warm-up strategies, how to get working payment solutions with reasonable prices, how to manage your mediabuying team etc.
Before creating an Audience, you need to spend $50-$100 for running engagement video campaign for the GEO you are you going to use for BH campaign. You will understand why later...
Before choosing the Audience you need to ask yourself:
Let’s take a project - “online slots” (casino).
This vertical has a huge potential here on facebook with a huge variety of GEOs and payout models. If you are not familiar with this niche and you’re running on low budget <$10,000 monthly - find some good CPL offer (let me know if you need one). You will be able to test your audience and angles within one-two weeks with not so big loses.
So, thinking a lil bit (plus I have a pal working product manager in one of the online casinos) about possible leads I have created the list:
Then I am going to use the Facebook Audience Insights tool.
I am going to use some default filters for a start:
Canada
Online casino
Regarding the list of suggestions I got:
Slotomania
Online Poker
Slot machine
Poker stars
888 casino
Roulette
Ask your AM to setup your fb pixel on a Landing Page (LP)
In future I am going to add these Audiences:
REMINDER: I am offering casino customs/lookalike audience based on real players for sale here: https://stmforum.com/forum/showthread.php?42216-facebook-custom-audience-lookalike-sale-casino-niche-318-roi
We are going to launch it as follows:
Canada
Facebook mobile news feed
Facebook desktop news feed
I am going to add all Audiences into each campaigns.
We have a payout for CA - $15. So my KPI for a lead cost must be lower than 8$ (to get (100% ROI and less than $5 to get 200% ROI) and, just in case of decreasing the payout, plus accounts cost and other spendings.
I set up daily budget as $100 for each ads group. There will be 3 ads in each group.
We need to start our campaigns at 00:01...and go to bed and rest well.
Often, we can get first results for the next morning and turn some ads off, but wait, it’s time for optimization on ads level. What does it mean? If you are not a 100% newbie, you may know that sometimes for no reason, fb doesn’t provide traffic for some of your ads. That’s why we need to check what ads have spend 30-45$ with no conversions- turn them off. If you have some ads with 60-70$ spend with 1 conversion - turn them off as well.
Next time we will check our campaign at 12:30. We keep optimizing on ads level the whole day.
If you have noticed there are no conversions in groups with 70$+ spend - turn them off.
From the next day we need to select the groups with a best results and raise the budget at 00:01 for 20-40%. Do not raise the budget x2 - your cpc can fly away into the sky. Budgets can also be decreased in case if one of your ad groups started to perform worse that before. If this didn’t work out, turn this group off for 2 days. Launch it again, if you still have bad cr, try to change your creatives/prelander.
You can create Lookalike audience with a first 2000 LP visitors, use it with your optimized campaigns.
Before creating an Audience, you need to spend $50-$100 for running engagement video campaign for the GEO you are you going to use for BH campaign. You will understand why later...
Before choosing the Audience you need to ask yourself:
- What’s your targeting audience;
- What’s your monthly budget;
Let’s take a project - “online slots” (casino).
This vertical has a huge potential here on facebook with a huge variety of GEOs and payout models. If you are not familiar with this niche and you’re running on low budget <$10,000 monthly - find some good CPL offer (let me know if you need one). You will be able to test your audience and angles within one-two weeks with not so big loses.
So, thinking a lil bit (plus I have a pal working product manager in one of the online casinos) about possible leads I have created the list:
- Moms with lil kids (they are playing like crazy
- Clerks or any other office job
- State service employees (they are boring on work, so they are playing, plus, they have a wallet next to them to deposit)
- Retired people (if we’re running for Tier 1, I had few cases for CH - one old lady (I was told) made 500$+ deposits. I wish I had RevShare that time lol;
Then I am going to use the Facebook Audience Insights tool.
I am going to use some default filters for a start:
Canada
Online casino
Regarding the list of suggestions I got:
Slotomania
Online Poker
Slot machine
Poker stars
888 casino
Roulette
Ask your AM to setup your fb pixel on a Landing Page (LP)
In future I am going to add these Audiences:
- Retargeting to LP visitors;
- Retargeting to those who watched 50% of video;
- Lookalike for LP visitors minus leads;
- Lookalike for leads;
- Lookalike for 3 sec video viewers;
- Lookalike for 50% video viewers;
REMINDER: I am offering casino customs/lookalike audience based on real players for sale here: https://stmforum.com/forum/showthread.php?42216-facebook-custom-audience-lookalike-sale-casino-niche-318-roi
We are going to launch it as follows:
Canada
Facebook mobile news feed
Facebook desktop news feed
I am going to add all Audiences into each campaigns.
We have a payout for CA - $15. So my KPI for a lead cost must be lower than 8$ (to get (100% ROI and less than $5 to get 200% ROI) and, just in case of decreasing the payout, plus accounts cost and other spendings.
I set up daily budget as $100 for each ads group. There will be 3 ads in each group.
We need to start our campaigns at 00:01...and go to bed and rest well.
Often, we can get first results for the next morning and turn some ads off, but wait, it’s time for optimization on ads level. What does it mean? If you are not a 100% newbie, you may know that sometimes for no reason, fb doesn’t provide traffic for some of your ads. That’s why we need to check what ads have spend 30-45$ with no conversions- turn them off. If you have some ads with 60-70$ spend with 1 conversion - turn them off as well.
Next time we will check our campaign at 12:30. We keep optimizing on ads level the whole day.
If you have noticed there are no conversions in groups with 70$+ spend - turn them off.
From the next day we need to select the groups with a best results and raise the budget at 00:01 for 20-40%. Do not raise the budget x2 - your cpc can fly away into the sky. Budgets can also be decreased in case if one of your ad groups started to perform worse that before. If this didn’t work out, turn this group off for 2 days. Launch it again, if you still have bad cr, try to change your creatives/prelander.
You can create Lookalike audience with a first 2000 LP visitors, use it with your optimized campaigns.
