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How to Learn SEO - A Quick Guide for Newbies

Discussion in 'Black Hat SEO' started by lightningblitz, Sep 18, 2015.

  1. lightningblitz

    lightningblitz Elite Member

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    *Disclaimer*

    I have been on a thread spree and I apologize. I set out to do ONE thread covering many points, most covered in this thread. The problem is, for a large portion of this thread it is based on reverse engineering (We will get to that) based on 'Popular' threads in the marketplace. I PM'ed a couple sellers and asked if I had 'permission' to use their service as an example. I got a couple 'No' responses and a couple no replies. I then turned to the open market to find services to use for this that did not SUCK. My goal was not to put sellers on blast here, but I do see how this could directly hurt their business (Especially when some are Fiverr or SEO Clerk Re sellers). I avoided services I could not recreate for cheaper so a lot of the 'big players' were not considered for my little reverse engineering experiment, so do not think I am 'hating' on any seller in specific. This should not make sense until further on in the thread. I hope this eventually makes sense....


    How to Learn SEO - A Quick Guide for Newbies


    This is not the best way. Or the fastest way. But this is how I grasped SEO. Long story short, I read multiple years worth of posts and then got to work. Most of it did not make sense, or rather it did not 'click'. This is a Year + in the making thread about how to learn SEO and how to get things ranking. This is as Blackhat as they come, because later on you will be USING sellers, SEO providers, Agencies, and Marketplace sellers to teach you how to rank.

    This thread is going to be broken down into a couple sections. They are:

    1. Split Testing SEO Theory
    2. Reverse Engineering Services
    3. Weeding through the Chaos

    Do not get your panties in a bunch and put down the Doritos. This is going to require work, time, effort and patience. But I 100% GUARANTEE this will teach you abou SEO (If you are a noob) or your money back (Note: You are paying nothing for this read, but I gladly take pity donations in terms of favors - Wink Wink). Here we go...


    1. Split Testing SEO Theory


    First thing first, READ EVERY THREAD ON BHW EVER POSTED ABOUT SEO, KW (Key Word) RESEARCH, AND ON - PAGE OPTIMIZATION. Why? Because 99% of the questions ever asked are already answered. For example, I know of multiple excellent beginner guides from phpbuilt, basstrackerboats, Kimi, t0mmy, Zwielicht, rabbitking, and so on. If you have not read every thread by these users, go back and get to work. This is not a 'hand holding' thread. I am skipping a couple DOZEN members who have taught me with excellent threads. You need to do the reading. After you have all these 'rules' and 'theories' in your head, it is time to prep your split testing project up.

    Step One: Do KW Research for an 'Easy' KW

    Now that you read every thread and know how to do KW Research (There are multiple guides - Pick one if you do not want to read them all) you need to find one KW which you think is easy to rank. Not what a software thinks is easy to rank. A KW you manually check. For me, my first big project was in the Dating Niche. I did not find an easy KW I wanted to rank. So I went for a Long Tail KW which was easy to rank. I suggest you start in a generic and huge niche with a lot of options. For example, Automotive. You have a hundred different paths to go on, and finding an 'Easy KW' will take time and effort. This will teach you how to do KW research.

    Step Two: Register multiple Web 2.0's on the Same Platform

    This means you need to make a multitude of Web 2.0s on a single Web 2.0 platform. A platform is: Blogger, Wordpress, ect. The reason to use a Web 2.0 platform (And all be the same) is so you control as many variables as possible and establish some controls. How many of these Web 2.0s do you set up? As many for each 'Ranking Theory' you can think of. I will expound eventually. But a safe number is at least a dozen (12). I ended up using over twenty different Web 2.0s to test the various SEO theories I had read. By doing this you must learn to make multiple email accounts, register on the same platform multiple times, and create blogs.

    Step Three: Write a piece of Content about aforementioned KW

    You need to write a single piece of SEO Optimized content. Remember all of those guides on BHW you should have read? More than one address On - Page issues, especially phpbuilt. Write a piece of content which is at least 500 words. Why 500? People debate how long a piece of content should be. I am not going to argue a piece of content should be "At least 300 / 500 / 700 / 1000" words. But most people say no less than 500, so stick with that. Just remember to write a good piece of content completely covering the topic and are On - Page Optimized. This will teach you how to write content and SEO Optimize content.

    Step Four: Spin your Article

    Now you get to go online and spin your article in a free spinner. After you spin it, manually edit the copy to ensure it makes sense. You need to spin the content as many times as required to have a unique piece of content for each Web 2.0. After doing this you will learn what 'Spun' content looks like, and learn how to make a garbage article readable.

    Step Five: Post your Article to your Web 2.0

    This means you put the content on your Web 2.0s and make sure they stick. If they get removed your content is too alike. You should be able to spin the article properly to ensure it does not go down. Now you know how to manage Web 2.0s (For the most part).

    Step Six: Test your SEO Theories

    This is the 'fun' part of all of this work. Once you have your Web 2.0s up with unique, readable content, which stick around and are On - Page Optimized, you get to test all the SEO Theories people tell you work. Make sure you leave one Web 2.0 with NO linkbuilding as a control for results. For example, I posted a thread 'How to Rank'. Test it on one of these sites. Other popular theories: Social Signals can rank a site, Spam can rank a site (Such as a GSA Blast / Scrapebox blast), Contextual link building will rank a site, 301 Shorteners will rank a site, 301 re - directs will rank a site, ect. Test as many different 'theories' as you can on these Web 2.0s you have made. The beauty of these sites is: Same Age, Same Platform, Same Content. Most of the variables you cannot quantify in SERP's or when other people talk about SEO, you can. I am not going to tell you what this test did. You need to learn this first hand. After you finish this step, you will have the skills to do every basic SEO function as well as grasp what crap content is and understand enough about link building to continue on and actually rank some KWs. If you want to test more, go ahead. Repetition only gives birth to mastery and it is GREAT to test as many 'Theories' as possible when you have a control established.


    2. Reverse Engineer Services


    This is the section I WANTED to use (And Buy) real services on BHW for. After a couple failed attempts at this, I realized most people do not want direct competition or to teach people how to do SEO when they can risk losing clients. So instead we will use our neighborhood SEO Clerks. I would use Fiverr, but lets be honest, most stuff on Fiverr for SEO is awful. I need a marketplace which could be a little more 'upscale'.

    This section is what taught me how to rank. Once again, do KW research in your niche and create 'throw away' Web 2.0s that you CAN make money from if they take off. This is good time to register for CPA or Adsense.

    Next, find a service which 'appears' to be promising. You already did some test SEO and know what does not work unquestionably. Now you want to know what does work. Go to your favorite marketplace and pick a service which you THINK will rank you based on the reviews. For the sake of demonstration, I will be using multiple SEO Clerk Gigs. First is: https://www.seoclerk.com/Link-Building/266181/Get-Google-Top-10-Ranking-In-60-90-Days

    Why this gig? It promises rankings, seller has some feedback, and it is expensive ($397). As a newbie, it all 'sounds' effective. Since it sounds effective, you are going to Reverse Engineer the sellers link building methodology.

    This is where the magic comes into play. If someone has 'great reviews' and you think it will rank, why can't you do it yourself? I know, I am brilliant. The real benefit is you learn what is really bullshit in any marketplace and you learn what works.

    This is the Premise of Reverse Engineering: Find someone who has the desired outcome you want, and follow the steps they used to get to the same end point. It is really simple when you think about it that way. Some services, like SEMrush can be used to reverse engineer your competition. The problem is that requires you to know what you are looking at.

    The purpose of using a service for Reverse Engineering is:

    A. They promise rank improvements.
    B. They often provide step by step instructions.
    C. It requires no guess work by a newbie.

    The Demo Service provides the following link building:


    Code:
    Tier One:
    
    ✓ 40 x High PR Web 2.0's
    ✓ 10 x High PR EDU Blogs
    ✓ 20 x High PR Document Iinks
    ✓ 20 x High PR Article submissions
    ✓ 15 x Niche Related sites
    ✓ 3 x PR4 Permanent Home Page Links
    ✓ 40 x High PR Web 2.0 Profiles
    ✓ 100 x PHPFox/Social Engine/Elgg/Jcow links
    ✓ 50 x High PR Social Bookmarks
    ✓ 1 x Wordpress Blog
    ✓ 1 x Tumblr Blog
    ✓ 1 x Squidoo Lens
    ✓ 1 x Weebly blog
    ✓ 40 x High PR EDU Links
    ✓ 6 x Yahoo Answers
    
    Tier Two:
    
    
    ✓ 500 x Web 2.0 Posts
    ✓ 500 x Social bookmarks
    ✓ 500 x Private Blog Network PR0-6 (no report for this links)
    
    


    Now comes the fun part. You mimic the service to the best of your abilities.

    Tier one properties have serveral options you can do by hand with the experience you have gained so far. Some you cannot as they MAY require access to site you do not have. Green will be things you CAN do today. Red will be things you CANT do today. For example:

    1. 40 'High PR Web 2.0s' are just regular Web 2.0s on high pagerank domains, such as Tumblr, Wordpress, and Blogger. Register 40 blogs and post an article built around your Key Word. You can go ahread and find an article online and re - write it and then spin it multiple times to fill up these Web 2.0s. You already know how to do this from a previous step.

    2. High PR Edu Blogs.

    3. 20 'High PR Doc Sharing Links' are links on document sharing sites which allow you to upload a document file.

    4. 20 'High PR' Article Sharing Links' are site which allow any user put up an article or 'Guest Post' for free.


    You should be able to understand the process by now. Some links you can easily duplicate. Others you cannot. The key is to build the links you CAN first and see how they rank you BEFORE investing a lot of time or money into 'Guest Posts / PBN links / Home Page Sape'. You want to test every option the service has before you spend resources you do not have. When starting out, you have time.

    This requires you to learn the effort put into each link building sources. You will find some link building types take a lot of work, and others are easy to replicate. This is a litmus to compare efficacy to. If it takes you 15 minutes to build a Web 2.0, and 1 minute to build a Profile link, you need to discover if it is worth the time to build multiple Web 2.0s to rank. (Hint: Yes it is).

    I must admit, this is not a 'great' example because it offers some links you cannot easily build yourself. You can find better example on Fiverr or SEO Clerks. The best options? Those are on BHW in the Marketplace. Two types of threads exist. Those with PBN lniks and those without (I am GREATLY oversimplifying this all). Many 'all in one' services do not offer PBN links. If they do, they offer 10 or so to rank you. Well, you can buy ten cheaply or build your own PBN if that is what ranks you.

    What you will discover is some link types (Which everyone uses) gives the smallest reward, and other platforms give the greatest reward. Again, do this yourself. You should see a pattern of 'Contextual Links' having the greatest impact. Those are links within text. This link type tends to have, after all my 'testing' the most prolific impact on rankings. But other link types, such as Profile Links, can also pass a LOT of linkjuice. This is why testing a service with 'Good Reviews' is important.

    Once you test a service, move onto another service which offers something COMPLETELY different. In the category of services without PBN / Sape / Guest Posts, you have services like I profiled above, and you have those which give links from ' Unique' platforms. These would include services that offer: Audio Sharing Sites, Image Sharing Sites, Business Listing Sites, ect. Make sure you 'test' the EXACT linkbuilding strategy on every type of service offered.

    It should take you three 'goes' of different service types to figure out what works the most efficaciously for you. The beauty of using services which 'work' are other people say they work and pay for it, and you get to see what within the package works. Avoid any service with 'secret sauce' links included.

    I do apologize again, as the original intent of this thread was to 'Review and Breakdown' Marketplace sellers services and see what works and teach you how to rank through it, insted it is me throwing up a random SEO Clerk gig. The premise is the same, so hopefully you can learn from it.

    1. Pick a service with the highest reviews.
    2. Replicate the link building sources you can.
    3. Build each type of link individually (To attempt to measure its efficacy)
    4. Repeat process for multiple service providers who offer something different.

    Service providers do jobs for you once you know how to rank. Until you figure SEO out they offer you a roadmap to rank. This step is simply working backwards from the finished product and testing for yourself.

    You can use a service like SEMRush to look back at your competitions backlinks and determine how to rank your specific KW came from. The problem with this method of learning how to rank is you miss things like 'PBN' from such a service. Because of this, unless you know what it takes to rank, none of that will make sense. The theory is the same, but this step is designed to be applicable to newbies.


    3. Weeding through the Chaos


    Now you have a LOT of Theories you have proven or disproven, links types you prefer to build, and link types you know work. You need to make sure to discern some biases you have before you start trying to rank sites. This final section is designed to go over those and filter out your perceptual filters.

    Once you ran all of these tests, reflect back on the experience of this all and compile the results of your testing. You should see some pretty basic stuff such as Google Dance, 'Mythical Sandbox' (Or lack thereof), 'Whitehat vs Blackhat', 'Velocity', ect. You should write down your experience. Why? This is because your perception can change over time once new evidence is introduced. You want to clearly be able to look back on what worked and what did not to recognize patterns.

    The first section was designed to test every theory you have heard from a 'Guru'. In fact, some of you most likely have heard 'Whitehat wins the race' and to 'not do any blackhat linkbuilding'. This is proven false by your control in section one. The Web 2.0 you built no links to? It should have done the worst, except for site which you spammed and killed.

    The rest will have varying results. This is the 'Bullshit' of the SEO industry. 'Gurus' tell you something works and another thing does not. One thing is right, another is wrong. You thought that going into SEO, and you need to remove this haze to see clearly and understand SEO. Now that you have this out the way, you get to section two.

    You have some degree of foundation from section one to also know some things 'definately' work, and other things show no results. This gives you a proper mind set to go into step two. In step two you find a few services you 'think' will work based on your knowledge you have gained. You test every link type the service provides you can build. This gives you evidence of what works, and what services to skip and link building methods to avoid.

    You should be less confused and see multiple situations where a link type ranks you. I refuse to end this with 'Build XXX links type and rank' because that dismisses the learning process. You have learned how to build the vast majority of link types and have the experience to smell 'shit' when you see it. You will also discover a LOT of things will rank you, but the efficacy varies. Sometimes wildly. The experience you should gain from Reading the forum, split testing theory, reverse engineering SEO services, and sitting down and writing down your results are enough to let you understand SEO and have an amazing BS radar.

    You should, in total, have a basic understand of what does and does not work and what dogma is absolutely BS. If you did not get that after 'testing', go back to McDonalds becuase if you STILL cant figure this out, the 'Guru' and 'Seller' culture will eat you alive. There is a WSO waiting to give you internet millions while you flip burgers at McDonalds.
     
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  2. lagger

    lagger Power Member

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    Actual one of the better newbie ranking guide, well done.
     
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  3. scottmarra

    scottmarra Newbie

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    Great read. Thank you very much.
     
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  4. abhi007

    abhi007 Jr. VIP Jr. VIP

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    Absolutely loved it!

    This guy is right on the money.
     
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  5. iamthefox

    iamthefox Regular Member

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    Wow, that clarify a lot of things for newbie like me. Experiment and analysis is the way to go!
    Thanks you OP
     
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  6. Jesse Custer

    Jesse Custer Regular Member

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    Great post, and something I had given thought to before.

    Another good reason to follow this method is you can work out what takes the most time to build and outsource it if it's not worth it. You did touch on this too. Thanks again.
     
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  7. keywordspot

    keywordspot Jr. VIP Jr. VIP

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    Great Post. Very well deep newbie guide.
     
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  8. agag2

    agag2 Supreme Member

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    wow.. long read. Great post!
     
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  9. Beefsteak

    Beefsteak Registered Member

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    Excellent read. It takes a lot of time and effort to do this research, but in the end it will save you a lot of energy. It's easy to get caught up in building so many types of links that it's near impossible to determine which ones were most effective. This is a great guide for learning to prioritize your link building time.

    If I may, I'd like to add something. While I agree that fiverr is mostly garbage, reverse engineering some of the better gigs can be effective for those just starting out on low competition keywords. For example, I recently tried ranking my web 2.0s using exclusively fiverr gigs. One used only social bookmarks, one only forum profiles, one only blog posts, etc. On harder keywords the results would most likely be too insignificant to notice. However, keywords that can be ranked with minimal effort can provide some valuable information. Obviously it's far more effective to reverse engineer larger services on the marketplace. But if you're just starting out without much of a budget, fiverr can be a good place to start getting information.
     
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  10. SEO FOX

    SEO FOX Jr. VIP Jr. VIP

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    Great guide dude
     
  11. Ambitious12

    Ambitious12 Elite Member

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    Its always better to try one by one all methods of seo to learn well.
     
  12. godspeed007

    godspeed007 Jr. VIP Jr. VIP

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    Thread looks amazing but you could have choose not use the PR matics which might confuse the newbies.
     
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  13. adiseshu

    adiseshu Regular Member

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    Very detailed guide.Nice post.
     
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  14. Sky light

    Sky light Newbie

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    I must say that post is very useful for me
     
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  15. clevelandslim

    clevelandslim Jr. VIP Jr. VIP

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    Very helpful guide for newbie great share!!
     
  16. Nonilol

    Nonilol Elite Member

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    Great share. You have posted some very helpful threads here on bhw. Nice to have you here!
     
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  17. Luka19

    Luka19 Power Member

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    great share, thank you OP
     
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  18. 7th Sense

    7th Sense Jr. VIP Jr. VIP

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    Good share mate. Nice guide for newbie's...
     
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  19. The SEO

    The SEO Jr. VIP Jr. VIP

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    Pretty impressive...
     
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  20. lightningblitz

    lightningblitz Elite Member

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    Thank you for all the 'thanks'. I ran out of the returning thanks.

    Beefsteak: You are right, you can reverse engineer fiverr. The problem is for the untrained eye people will not know what is bad and what is good and can hurt a site.


    Godspeed: I should have explained it! Thank you for the catch.