How to Increase Effectiveness for Ad Campaigns

Moonflare said:
I’ve been running FB ad campaigns for a while, but results seem inconsistent. CTR is okay, but conversions aren’t where I want them to be.
What strategies or tweaks do you guys use to improve overall campaign effectiveness? Any targeting, creative, or bid tips that actually work?
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Good CTR is a solid start usually the conversion drop comes from a weak LP or wrong audience. Test a tighter audience and 1–2 LP variations, that alone fixes a lot of inconsistency.
 
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