Ads are great but not cheap.
You can contact bloggers or Youtubers and ask them if they can create a review about your app. Or promote it on Quora, in Facebook groups, WhatsApp groups. These are cheap ways to start with.
It depends on what's your goal for these downloads. Because cheap installs aren't usually so useful in terms of app promotion. You could get the high quality installs from Facebook Ads and if you do everything right - you could achieve the cheap CPI there
But the current best option for the white hat app promotion is to is to promote your Keyword Rankings with the keyword installs and to get the massive organic installs flow afterwards. You could do that for different countries and keywords to compare the results
@richir Ads are a certain way to go. However, you might want to get reviews by professionals (and some of these professionals may be found on freelance sites like Fiverr). You may also get blogs, software-based YouTube channels and other developers to review the app. Positive reviews equal exponential publicity which increases the chance of your application getting spotted by potential users.
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