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Banned - Multiple Rules Violations
- Aug 21, 2023
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Let's look at how organic traffic is attracted by creating content that TikTok algorithms actively promote.
Main organic traffic channels:
Viral videos : Creating content that gets views thanks to TikTok's algorithms.
Native content : Life hacks, challenges, product reviews, integrations with offers.
Posting from multiple accounts : Using multiple pages to increase reach. Work through multiple accounts to spread the risk.
Nuances that are important to consider:
TikTok promotion algorithms evaluate content based on the first 500-1000 views. If the video is of interest (high CTR, viewing time), it continues to be shown to a wider audience.
Avoid direct mentions of gray products. Package offers so that they look like useful content.
Use proxies and anti-detect browsers to work with multiple accounts. Do not try to directly advertise prohibited categories (for example, adult), it is better to pack offers in native content.
Working with UGC. Use an approach where content is created “as if” by a regular user. This is especially important for gray niches, so as not to arouse suspicion in moderation.
The Golden Fundamentals of Content Strategy:
Maximum nativeness
TikTok algorithms actively promote organic content. Your creatives should look like part of user content, not like advertising. For example, use trending challenges and sounds , make short reviews with real benefits for viewers, adapting it to your offer.
Hidden advertising (soft-sell)
Direct mention of a product or service may result in blocking of an account or ad. It is better to use a soft-sell approach: mention the problem and leave a "hint" on how to solve it (link in the profile, call to learn more).
Use TikTok Analytics or other services to track reach, engagement, and CTR. This will help you quickly adapt your strategy.
Content types: Storytelling
Success stories where your product is the solution (without mentioning it directly).Example: “How I doubled my income in a month” (with a hint of an offer at the end).
Memes and entertainment content
Use trends to attract attention. Memes that are indirectly linked to a product help increase reach.
Trending Videos
Using current TikTok trends tailored to your niche.Example: challenges that mention the problem your “product” solves.
Content strategy for gray niches on TikTok is a balance between nativeness, safety, and virality. It is important to understand the platform's algorithms and test many hypotheses. There are risks, but with the right approach, you can get a stable flow of quality traffic.
Main organic traffic channels:
Viral videos : Creating content that gets views thanks to TikTok's algorithms.
Native content : Life hacks, challenges, product reviews, integrations with offers.
Posting from multiple accounts : Using multiple pages to increase reach. Work through multiple accounts to spread the risk.
Nuances that are important to consider:
TikTok promotion algorithms evaluate content based on the first 500-1000 views. If the video is of interest (high CTR, viewing time), it continues to be shown to a wider audience.
Avoid direct mentions of gray products. Package offers so that they look like useful content.
Use proxies and anti-detect browsers to work with multiple accounts. Do not try to directly advertise prohibited categories (for example, adult), it is better to pack offers in native content.
Working with UGC. Use an approach where content is created “as if” by a regular user. This is especially important for gray niches, so as not to arouse suspicion in moderation.
The Golden Fundamentals of Content Strategy:
Maximum nativeness
TikTok algorithms actively promote organic content. Your creatives should look like part of user content, not like advertising. For example, use trending challenges and sounds , make short reviews with real benefits for viewers, adapting it to your offer.
Hidden advertising (soft-sell)
Direct mention of a product or service may result in blocking of an account or ad. It is better to use a soft-sell approach: mention the problem and leave a "hint" on how to solve it (link in the profile, call to learn more).
Use TikTok Analytics or other services to track reach, engagement, and CTR. This will help you quickly adapt your strategy.
Content types: Storytelling
Success stories where your product is the solution (without mentioning it directly).Example: “How I doubled my income in a month” (with a hint of an offer at the end).
Memes and entertainment content
Use trends to attract attention. Memes that are indirectly linked to a product help increase reach.
Trending Videos
Using current TikTok trends tailored to your niche.Example: challenges that mention the problem your “product” solves.
Content strategy for gray niches on TikTok is a balance between nativeness, safety, and virality. It is important to understand the platform's algorithms and test many hypotheses. There are risks, but with the right approach, you can get a stable flow of quality traffic.
