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How To Generate Leads For A Plumbing Business

Discussion in 'Offline Marketing' started by mvgranger2, Sep 18, 2016.

  1. mvgranger2

    mvgranger2 Newbie

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    Hello everyone,

    I just got my first plumber/handyman client and he needs help getting more customers for his business. I'm interested to know what are the best ways to get targeted leads in this niche. I'm considering using rankleads, but I'm not sure if it's the best option. Where else can I purchase a database of targeted leads?

    Thanks
     
  2. Lunaaa

    Lunaaa Jr. VIP Jr. VIP

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    Set up a landing page + fb ads or Google ads
     
  3. mvgranger2

    mvgranger2 Newbie

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    Thanks, that seems like it will be worth trying out. I'm really more interested in buying a list of leads though.
     
  4. funkybunker

    funkybunker Supreme Member

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    Have you asked about his past/existing marketing efforts and their results? What his most ordered service is? The profit of that service per customer & possibly the demographic? You need these metrics to create an effective campaign, you NEED to know the value you're bringing in order to measure your gains.

    For instance, get him on Facebook and leverage Lead Ads. If he doesn't have a custom audience of his own, target buyers from a local competitor and offer a better deal on a valuable service to get customers in his door. Keep the cost per lead lower than the value of the customer and you'll always win.
     
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  5. yakuzaemme

    yakuzaemme Junior Member Premium Member

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    Forget Facebook ads. Noone in this day and age sees a ad for plumbing, and think "Hey - I should write this guys contact info down for later reference".

    You search for a plumber when you need a plumber. Not before.
    Google ads is your best bet, and of course ranking (the latter takes time in such niche).

    If it's a well paying client, consider setting up alerts (such as Mention dot com) for keywords on forums - and quickly jump in and promote the service. Since it's a local service however, that can be tricky too.
    Best of luck.
     
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  6. SEOMemj

    SEOMemj Jr. VIP Jr. VIP

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    Buy a rank and rent site
     
  7. soulcollector

    soulcollector Senior Member

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    I just do what Home Advisor does for those on the spot jobs. I resell leads I generate various ways. Its a profitable business model.
     
  8. bbminded

    bbminded Newbie

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    How large of a business does he have...meaning is he an owner/operator with one company vehicle or does he have employees and a small fleet of company vehicles? Most effective way for a local service business to advertise is by branding there company vehicles with a vinyl printed wrap.
     
  9. m4dm4n

    m4dm4n Regular Member

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    add on maps, nowadays i search for something directly on maps
     
  10. clevercrazy11

    clevercrazy11 Jr. VIP Jr. VIP

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    1. Use your niche when setting up your account - both in your user name and on profile description under settings.
    2. Look for users around your area and interact with them
    3. Tell your existing customers you re on twitter and facebook and have them follow you.