Hello BHW fam,
I just wanted to share this article I found this week - http://tim.blog/2014/07/21/harrys-prelaunchr-email/
Its an article on Tim Ferriss' blog (one of my favourite podcasters to listen too) from a couple of years back about how an online store (Harrys Razors) built up and email list of 100,000 to market to a week before their launch.
Being that I am in the process of starting my own brand and store on Shopify and developing products to sell online as well, I thought this information could be helpful to some other members on this forum.
Although this method was first introduced a couple of years ago I think this would still be an effective way of generating an audience/leads if done correctly. The article outlines exactly how they did it and what templates they used.
I will be incorporating a similar system to this in our launch campaign and will be sure to do a thread to let those who are interested know how it goes.
I would love to hear if anyone has any thoughts on this.
Have a great day guys!
PS - In no way am I associated with or trying to promote Tim's blog, I just wanted to share something that helped me with other people on the hope it may help someone else
I just wanted to share this article I found this week - http://tim.blog/2014/07/21/harrys-prelaunchr-email/
Its an article on Tim Ferriss' blog (one of my favourite podcasters to listen too) from a couple of years back about how an online store (Harrys Razors) built up and email list of 100,000 to market to a week before their launch.
Being that I am in the process of starting my own brand and store on Shopify and developing products to sell online as well, I thought this information could be helpful to some other members on this forum.
Although this method was first introduced a couple of years ago I think this would still be an effective way of generating an audience/leads if done correctly. The article outlines exactly how they did it and what templates they used.
I will be incorporating a similar system to this in our launch campaign and will be sure to do a thread to let those who are interested know how it goes.
I would love to hear if anyone has any thoughts on this.
Have a great day guys!
PS - In no way am I associated with or trying to promote Tim's blog, I just wanted to share something that helped me with other people on the hope it may help someone else