How to Explain Quality Links to Morons?

This question kind of puzzles me.

Some mom and pop store contacts me..

Usually it's the "We need 100 Links" Opener (??)

It goes like: me: "whats your site url? Whats your keywords?"
(at this stage I dont even bother with the onsite fuckups, or content fuckups they got, or shitty link profile with weaks links. cause: they want liks, they get them)

its then like they respond with: "xyzferrariretal.moron is our domain" and keywords is like "ferrari,rent ferrari"

I pop the *.moron into ahrefs and find some 5 web directory links :/

I pop the keywords into kwfinder (cause I am lazy for indepth now), and It shops me like 99/100 difficulty...

I tell them: "well, 100 whatsoever Links wont do it for 27$" ," what you need is strenght and quality to get your site at least to page 2 (!from 85 or sth.)"

If they still insist on "We want to be on page 1!" Instead of using Adwords, well, I quote them the price for strong links.

But, at this stage, it always puzzles me to explain a morron "what a quality link is", why they are so expensive and why they are just wasting their 27$ on 100 Links.

Any ideas?

The usual "high UR/DR in content blogpost from REAL sites, maybe (!) niche related if not overpriced" doesnt do it.. and the 5$-10 monthly for some rented links on real (!) sites also doesnt.

Hi Mister Client,

You may not realize that Google looks at a variety of things when deciding where to put your site in it's search engine when you are trying to rank for <insert KW>. One of them is the quality of the sites that are linked to yours.

For instance, if the site is a 2 page site with porn on it, Google is not going to show that site any respect. On the other hand, if the site is a large newspaper or informational site, Google is going to respect that site and any site that is being linked out from there.

With that in mind, you want to be sure to not allow people to link to your site from sites that have little to no internet value and strive to have sites that are well respected in Google's eyes.

Some sites that Google has little respect for when trying to rank for a legitimate KW set are directories where there are many out bound links, sites that are thin (have little content), sites that do not have quality links linking to them among others.

Some sites that Google has a lot of respect for are magazine or informational sites that are filled with a lot of quality content, news sites, Wikipedia as well as other sites that have good inbound links to them.

Google has an algorithm that is partly based on respect and if Google sees sites that are not respected linking to yours, it will not respect your site and thus not give you a premier position in it's search system when someone is searching for your KW.

With that in mind, I'd like to offer you some quality links to get your site ranked as opposed to the kinds of links you currently have linking in which are not only not helping you rank but are actually hurting your site in the search engine rankings.

I lure them with "backlinks".

quote the usual high price.

and offer them AdWords Management ...

but that "hurting" aspect is kind of good... I mean it is .de, the "angst-nation" & "5 year plan " . getting them with fear ... that really could work...

"so, you want 100 cheap links that hurt your sites ranking? or you want quality?"

.. still, that might not be hard enough...

My selling sucks. I am really too much on the positive side. to honest too

Clients are not all the same, some of them may not be very good at these things, you really need patience when dealing with them.

I'm working with a client who definitely has no idea about quality links. He will only care about building links and the quantity matters to him.

When he proposed me he had build links from 100s of spam directories which only resulted in a penalty from Google.

After few brain-fu*king strategy, I was finally able to take the site out of that mud. But, the stupid guy do not understand it.

He just want to rank on the first page for a competitive KW. I would have explained the concept of quality links to him for a hundred times now, but he will still ask me if he should submit his site to xyz directory or should participate in link exchanges.

If only clients have basic idea of Google Ranking Algorithm, our lives would have been a lot easier.

Peace!

Easy. Don't work with morons.

You can use an analogy that compares a whore to a housewife, it should suffice. Or a low quality chinese product vs pretty much anything else.

shafi432 said:

I'm working with a client who definitely has no idea about quality links. He will only care about building links and the quantity matters to him.

When he proposed me he had build links from 100s of spam directories which only resulted in a penalty from Google.

After few brain-fu*king strategy, I was finally able to take the site out of that mud. But, the stupid guy do not understand it.

!

Click to expand...

he from .de ?


"If only clients have basic idea of Google Ranking Algorithm, our lives would have been a lot easier."

dudes claiming, they have the blueprint to the algo are just full of shit.


the only thing, we can claim is to have a clue of the highests possible correlations of ranking factors. and there is luckily enough data for that... well, there has always been for a dozen years now..

se900se said:

Easy. Don't work with morons.

Click to expand...

yeah. I usually quote them them "morron price" too. 1/10 says yes

What you need to do is just save your breath and put together a collection of SEO horror stories that you find around the web, maybe 2 or 3 pages worth. Then just hand it over to them and tell them to read it and read it good, then let them get back with you and I'll bet their attitude would have changed. You need to show them (not tell them) the cold hard future that they will face by going the cheapo or ineffective SEO route.