If you have the budget my suggestion is to visit the marketplace. In case you want to learn you need to spend some time going through the e-books and tutorials.
Local SEO is manily citation building, claiming your Google My Business listing, reputation management, and getting high quality backlinks from authority site.
Start off with creating a Google My Business Profile and it should be properly optimized i.e. the basic information like website, business hours, address, photos, business info etc. must be added with authenticity.
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