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[Tips] Local SEO Ranking Guideline

Discussion in 'White Hat SEO' started by metafser, Aug 20, 2015.

  1. metafser

    metafser Regular Member

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    If you are trying to increase search engine visibility, then you should go with this content. Cause i am writing for you. I don't need to mention what is local SEO but i am going to describe how to rank on SERPs. Lots of optimizer don't know between local SEO & international SEO. They know something, but they don't have good knowledge about it. Hope It can help them.

    Page Title: Its most important factors for ranking in local search. If you optimize "Best bedroom furniture", you are going to wrong way. You should write "Best Bedroom Furniture in United Kingdom". Search engines can understand about your site.

    Clean URL: Use clean and SEO friendly URL. Semantically accurate URL. (This of course assumes that the page actually is about what is described) It is easy to tell the subject of the URL just by examining its URL. This is helpful to both humans and search engines.

    URLs should:

    • Use hyphens to separate words when necessary for readability. They should not use underscores, spaces, or any other characters to separate words. Overuse of hyphens in URLs can be seen as spammy, so it's best to use caution and limit hyphen use in URLs when possible.
    • Never be longer than 2,048 characters; otherwise Internet Explorer won't be able to load the page.
    • Avoid the use of parameters, if possible. If parameters need to be used, they should be limited to two or less.

    url-anatomy.gif
    Source:MOZ

    Knowledge Graph: The Google knowledge Graph can help you to introduce your site professionally. Also google knowledge graph gives all information at one place. To know more about google knowledge graph, click here. Here is the screenshot of the google knowledge graph result.
    fEHrZFD.png

    Page Setup: You need to setup Contact us page with Phone number, location, mail address and a google geographical box. Make sure you are using perfect HTML attribute for specific portion. Its very important to understand your local business.

    Schema: You should get rank if you will do it perfectly. Cause every single search engine can understand schema markup. Search Engine collects company profile from schema. Follow this instruction for using schema. Just put code in your header section. Here is the code:

    Local Business:
    Code:
    <!-- Start by initiating the schema type --><div itemscope itemtype="http://schema.org/LocalBusiness"> 
    <!-- Add the identifier for business name -->
    <span itemprop="name">{Your Business Name Here}</span>
    <!-- Add the identifier for business description -->
    <span itemprop="description">{Your description here}</span>
    <!-- Initiate the address sub-type -->
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
    <!-- Add street address -->
    <span itemprop="streetAddress">{Your street address here}</span>
    <!-- Add city -->
    <span itemprop="addressLocality">{Your city here}</span>,
    <!-- Add state and zip -->
    <span itemprop="addressRegion">{Your state here}</span> <span itemprop="postalCode">{Your zip here}</span>
    <!-- End address sub-type -->
    </div>
    <!-- Add the lat/long geo sub-type -->
    <div itemprop="geo" itemscope itemtype="http://schema.org/GeoCoordinates">
    <!-- Add Latitude -->
    <meta itemprop="latitude" content="{Your Latitude here}" />
    <!-- Add Longitude -->
    <meta itemprop="longitude" content="{Your Longitude here}" />
    <!-- End sub schema block -->
    </div>
    <!-- Add phone -->
    <span itemprop="telephone">{Your telephone here}</span>
    <!-- End schema block -->
    </div>
    Review Markup
    Code:
    <!-- Initiate the aggregaterating block --><div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
    <!-- Include average rating and total reviews -->
    Rated <span itemprop="ratingValue">{insert average rating}</span>/5 based on <span itemprop="reviewCount">{insert review count}</span> customer reviews
    <!-- End aggregaterating block -->
    </div>
    <!-- Start review block -->
    <div itemprop="review" itemscope itemtype="http://schema.org/Review">
    <!-- Include review title and author -->
    <span itemprop="name">Not a happy camper</span> - by <span itemprop="author">Ellie</span>, 
    <!-- Include review date -->
    <meta itemprop="datePublished" content="2011-04-01">April 1, 2011
    <!-- Start reviewrating object -->
    <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
    <!-- Add worstrating (usually 1) -->
    <meta itemprop="worstRating" content = "1">
    <!-- Add review's actual rating and best rating (usually 5) -->
    <span itemprop="ratingValue">5</span>/<span itemprop="bestRating">5</span>stars
    <!-- End reviewrating object -->
    </div>
    <!-- Add review text / description -->
    <span itemprop="description">{Actual review text}</span>
    <!-- End review object -->
    </div>
    Product Markup:
    Code:
    <!-- Initiate the block --><div itemscope itemtype="http://schema.org/Product">
    <!-- Add product name -->
    <span itemprop="name">{Name}</span>
    <!-- Add product image -->
    <img src="image.jpg" alt='{alt text}' />
    <!-- End product block -->
    </div>
    Use Google Structure Data Testing Tool for checking your existing schema. Have you done it perfectly ?

    Google Local: Google Local submission is the most important for ranking on SERPs. You should attach your site with Google My Business. Make sure you are selecting the right category for your business. Setup Google plus profile and Google Map. After a few days, google will send google verification code. Then you will be selected as local Business.

    Claim your site: You should submit your local business in some most important local directory for ranking.


    Local Citation: I am going to share some great lists & modifiy for creating your local visibility. Hope it can help you to rank in SERPs.


    Backlinks Building: Backlinks are the most important part for ranking on SERPs. Follow your competitors, what actually they are doing for ranking. Then you should do better than your competitors. Build some quality backlinks. Don't create any spammy backlinks. Follow this instruction for creating some valuable backlinks.

    • You will see lots of footprints in BHW. If you don't understand then go with LinkSearching Tool.
    • Install SEOQuake Extension in your browser.
    • Search about your niche in search box.
    • Then short out like this image:
    DG4J1ox.png

    • You will get high PR backlinks building sites.
    • Just do it and create backlinks. Increase your ranking.
    You will find lots of ways to create backlinks in BHW. Currently i am using this method, that's why i shared. The overall approach is that, You should create quality backlinks. That's it.

    Some Important Checklists & Tips:

    • Check for duplicate content.
    • Optimize your logo and other images.
    • Ensure non-www to www redirect is setup.
    • Ensure your navigation menu items are indexable.
    • Setup Google Webmaster Tools & Ensure that Google can crawl your site properly.
    • Install Google Analytics Snippets.
    • Add city / service pages to your website.
    • How Does Your Website Appear On Mobile?
    • Does the website have a blog?
    • Add your logo and cover photo. At least 5 more photos to optimize for the carousel.
    • Respond Back To Negative Reviews.
    • Ask Existing Customers To Leave A Review.
    • Is The Phone Number Prominently Displayed?
    • Display Testimonials / Reviews On Your Website.
    • Create Facebook Local Fan Page
    • Create Business profile on Linkedin. Its important for showing business profile on Bing.
    So, That's it. If you can do it perfectly. I don't think that, you will be needed to struggle for ranking on SERPs. I will again come back to you, if i get another success. Last 3 months, I worked with a USA client. Now he is the TOP of the list.So, don't worry for ranking on SERPs. Just do it and let me know, what happened with you. If i can help you, I will be happy. :)
     
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    Last edited: Aug 20, 2015
  2. metafser

    metafser Regular Member

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    Oh Shit, I posted in wrong category. Is there any moderator to move this thread to the right category. I mean the white hat category? :(
     
  3. soccerlover

    soccerlover Jr. VIP Jr. VIP

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    Do not worry, mod will move them.
    Just ping to any of Mod.
    I guess Apricot is there available now, ping him :)
     
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  4. touhid311

    touhid311 Newbie

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    very helpful for me....
     
  5. metafser

    metafser Regular Member

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    Thanks sagarmankar. I did that. Waiting for their response. :)
     
  6. ghackseo

    ghackseo Regular Member

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    OP, I read until "clean URL" (the second section). Your advice is horrible, I'm sorry to say this but you're giving newbies a wrong impression on SEO basics.
    Saying URL length should never be longer than 2,048 characters is ridiculous (are you trolling perhaps?).

    Anyway, don't believe everything you read guys. PS. I didn't read past the URL length statement...
     
  7. metafser

    metafser Regular Member

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    I agree with you. But you need to understand why? You didn't ask me about that. Now its your time to learn about URL length. Here are two resources for you. :)

    1. Search in google by "url length limit"
    2. https://moz.com/learn/seo/url
     
  8. T0NYS

    T0NYS Supreme Member

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    Great post , not sure if you noted this one down by yourself or found it somewhere , anyway great share , subbed
     
  9. metafser

    metafser Regular Member

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    No Man I didn't try to find it anywhere. :D I noted myself. But I write some important things from another source. I did it for proving a logical theory. Such as URL length. :)
     
  10. Apricot

    Apricot Administrator Staff Member

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    Thread moved to white hat
     
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  11. metafser

    metafser Regular Member

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    Thanks a lot Apricot. :D
     
  12. korchix

    korchix Junior Member

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    great share, thank you for this informations
     
  13. anssoft

    anssoft Junior Member

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    This is an awesome share
     
  14. ghackseo

    ghackseo Regular Member

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    OP, I don't have to ask why as most of the stuff you mentioned either makes no sense or it's BASIC SEO practices.

    The line that stopped me from reading further was this:
    "Never be longer than 2,048 characters; otherwise Internet Explorer won't be able to load the page."

    Now, obviously you're not an English speaking person, but you need to understand that this statement is ambiguous and local SEO is very precise. This statement means to say that having 2047 characters within your URL is fine. WHICH IS ABSOLUTELY NOT.

    I'm sure people who know nothing about SEO appreciates your attempt at helping them, but I'm afraid you're trying to put out a fire with gasoline here mate.
     
  15. Asterixpro

    Asterixpro Junior Member

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    I like the "claim your site" and "local citation" sections as they do provide valuable links. The only thing I would say is to separate the resources from the on-page stuff.

    There are a couple things there like the linkbuilding tips and on-page that should be left for others to expand or if you could expand this separately that would be great.
     
  16. LoftPower

    LoftPower Elite Member

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    Great little guide that you have provided for us. This will come in handy.
     
  17. asap1

    asap1 BANNED BANNED

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    Very nice information
     
  18. Ramse

    Ramse Jr. VIP Jr. VIP Premium Member

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    Thank you for sharing this tip.
     
  19. anssoft

    anssoft Junior Member

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    This is an awesome share and really good points
     
  20. metafser

    metafser Regular Member

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    Happy to hear that mate. :)