[Tips] Local SEO Ranking Guideline

• Use hyphens to separate words when necessary for readability. They should not use underscores, spaces, or any other characters to separate words. Overuse of hyphens in URLs can be seen as spammy, so it's best to use caution and limit hyphen use in URLs when possible.
• Never be longer than 2,048 characters; otherwise Internet Explorer won't be able to load the page.
• Avoid the use of parameters, if possible. If parameters need to be used, they should be limited to two or less.

Knowledge Graph: The Google knowledge Graph can help you to introduce your site professionally. Also google knowledge graph gives all information at one place. To know more about google knowledge graph, click here. Here is the screenshot of the google knowledge graph result.


Page Setup: You need to setup Contact us page with Phone number, location, mail address and a google geographical box. Make sure you are using perfect HTML attribute for specific portion. Its very important to understand your local business.

Schema: You should get rank if you will do it perfectly. Cause every single search engine can understand schema markup. Search Engine collects company profile from schema. Follow this instruction for using schema. Just put code in your header section. Here is the code:

Local Business:

Code:

<!-- Start by initiating the schema type --><div itemscope itemtype="http://schema.org/LocalBusiness"> 
<!-- Add the identifier for business name -->
<span itemprop="name">{Your Business Name Here}</span>
<!-- Add the identifier for business description -->
<span itemprop="description">{Your description here}</span>
<!-- Initiate the address sub-type -->
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<!-- Add street address -->
<span itemprop="streetAddress">{Your street address here}</span>
<!-- Add city -->
<span itemprop="addressLocality">{Your city here}</span>,
<!-- Add state and zip -->
<span itemprop="addressRegion">{Your state here}</span> <span itemprop="postalCode">{Your zip here}</span>
<!-- End address sub-type -->
</div>
<!-- Add the lat/long geo sub-type -->
<div itemprop="geo" itemscope itemtype="http://schema.org/GeoCoordinates">
<!-- Add Latitude -->
<meta itemprop="latitude" content="{Your Latitude here}" />
<!-- Add Longitude -->
<meta itemprop="longitude" content="{Your Longitude here}" />
<!-- End sub schema block -->
</div>
<!-- Add phone -->
<span itemprop="telephone">{Your telephone here}</span>
<!-- End schema block -->
</div>

​

<!-- Initiate the aggregaterating block --><div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
<!-- Include average rating and total reviews -->
Rated <span itemprop="ratingValue">{insert average rating}</span>/5 based on <span itemprop="reviewCount">{insert review count}</span> customer reviews
<!-- End aggregaterating block -->
</div>
<!-- Start review block -->
<div itemprop="review" itemscope itemtype="http://schema.org/Review">
<!-- Include review title and author -->
<span itemprop="name">Not a happy camper</span> - by <span itemprop="author">Ellie</span>, 
<!-- Include review date -->
<meta itemprop="datePublished" content="2011-04-01">April 1, 2011
<!-- Start reviewrating object -->
<div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
<!-- Add worstrating (usually 1) -->
<meta itemprop="worstRating" content = "1">
<!-- Add review's actual rating and best rating (usually 5) -->
<span itemprop="ratingValue">5</span>/<span itemprop="bestRating">5</span>stars
<!-- End reviewrating object -->
</div>
<!-- Add review text / description -->
<span itemprop="description">{Actual review text}</span>
<!-- End review object -->
</div>

<!-- Initiate the block --><div itemscope itemtype="http://schema.org/Product">
<!-- Add product name -->
<span itemprop="name">{Name}</span>
<!-- Add product image -->
<img src="image.jpg" alt='{alt text}' />
<!-- End product block -->
</div>

• Create & Claim Listing on Bing. Click here for claiming.
• Create & Claim Listing on ExpressUpdate .
• Create & Claim Listing On Yelp.
• Submit To Hyperlocal Directories. Click here to know more.
• Claim Your Venue On Foursquare.

• Top 50 local citation sites - US, UK, Canada & Australia -
• Submit To Niche Specific Sites.
• Modify Old Citations and Fix NAP For Wrong Citations. - Use this site to Citation Lookup.
• Find Your Competitor's Citations and Additional Sources.

• You will see lots of footprints in BHW. If you don't understand then go with LinkSearching Tool.
• Install SEOQuake Extension in your browser.
• Search about your niche in search box.
• Then short out like this image:

• You will get high PR backlinks building sites.
• Just do it and create backlinks. Increase your ranking.

• Check for duplicate content.
• Optimize your logo and other images.
• Ensure non-www to www redirect is setup.
• Ensure your navigation menu items are indexable.
• Setup Google Webmaster Tools & Ensure that Google can crawl your site properly.
• Install Google Analytics Snippets.
• Add city / service pages to your website.
• How Does Your Website Appear On Mobile?
• Does the website have a blog?
• Add your logo and cover photo. At least 5 more photos to optimize for the carousel.
• Respond Back To Negative Reviews.
• Ask Existing Customers To Leave A Review.
• Is The Phone Number Prominently Displayed?
• Display Testimonials / Reviews On Your Website.
• Create Facebook Local Fan Page
• Create Business profile on Linkedin. Its important for showing business profile on Bing.

sagarmankar said:

Do not worry, mod will move them.
Just ping to any of Mod.
I guess Apricot is there available now, ping him

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ghackseo said:

OP, I read until "clean URL" (the second section). Your advice is horrible, I'm sorry to say this but you're giving newbies a wrong impression on SEO basics.
Saying URL length should never be longer than 2,048 characters is ridiculous (are you trolling perhaps?).

Anyway, don't believe everything you read guys. PS. I didn't read past the URL length statement...

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3lt0n1 said:

Great post , not sure if you noted this one down by yourself or found it somewhere , anyway great share , subbed

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Apricot said:

Thread moved to white hat

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anssoft said:

This is an awesome share and really good points

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